Mason Shelby Email & Phone Number

Arlington, Virginia, United States

Manage day-to-day website operations to make sure new content and products are QA’d and launched accurately and on-time. Update and maintain website content with defined style and identity standards.Select, manipulate, and manage web graphics, photography, and video content., including email design, social media graphics, print collateral, videos, and other design opportunities.Collaborate with external vendors, including web design, development, security, and maintenance; collaborate with staff on the selection of external software providers that add functionality to eachdepartment.Oversee the maintenance of CEC's website, support web initiatives, and optimize site performance based on goals, pain points, and analytics.Identify KPIs in conjunction with marketing and membership teams. Create and execute strategies that enhance user experience, as related to content, design, optimization, and navigation.Collaborate with stakeholders to implement new tools and technologies to improve usability.Report and analyze web metrics to guide strategy and implementation of online projects.Implement ecommerce strategies to increase website conversion rate. Partner with PublicationsManager and Database Manager to ensure seamless ecommerce systems are in place and connected tothe membership database.Provide technical guidance and content management support to volunteers and staff of CEC Divisionand Unit leaders responsible for 60+ affiliate websites.Professional Achievements at The Council for Exceptional Children● Designed and launched 45 micro-sites in Q1 2021 ( darts.exceptionalchildren.org )● Designed and launched Drupal website in Q3 2020 ( www.exceptionalchildren.org )● Maintained and migrated content from Sitecore Q2&3

Designed websites for clients including political campaigns, small businesses, and musicians.Developed professional relationships and worked closely with clients Coordinated with development team and clientele in planning and executing projects.Utilized iGoogle and PayPal to organize company projects and assets.

Mount Vernon, Va

Manager of Digital Production at George Washington’s Mount Vernon (2010-2020)Leads the digital engagement team (five members) and coordinates cross-departmental projects in support of company’s marketing, fundraising, and educational initiatives. Develops educational content production for web and other digital media in the museum, on mobile apps, etc.Manages project development lifecycles while maintaining agile production environments and workflow including, whiteboard and creative sessions, user testing, and feedback reviews. Defines project requirements, sets milestones, and identifies creative resources. Facilitates peer reviews and provides creative feedback and constructive design guidance to teammembers, ensuring the finished product not only aligns with the brand but elevates the strategic mission and goals.Ensures fiscal responsibility within a non-profit museum with digital project resources, managing project cost proposals, budget recommendations, and oversight. Manages vendor and consultant relationships and RFPs, proposal reviews, cost negotiations, and remains key POC for web/production/design projectsMaintenance and project development of complex integrated e-commerce system which includes point of sale retail, ticketed events, and membership/donation databasesReports and interprets analytical data of web traffic to determine the effectiveness of ads on e-commerce salesOversees production of digital video for web and on-site (in museums, guest service kiosks, etc). Preproduction, scriptwriting, storyboarding, editing, videography, podcasts, and audio.

My main duty was to assist students and faculty who in checking out equipment for class projects and presentations, including digital video projectors, microphones,digital and tape camcorders, flipcams, laptops, and computers.

The main project I worked on during my internship was developing an interactive instruction guide for US Navy submarine hardware and software. These presentations had to be specifically written for use by the Navy’s proprietary software package, IMAT.

Scanned and digitally cleaned up paper documents, 35MM, and 16MM film and ordered, sent, and received large orders through FedEX and UPS