Mason S. Email & Phone Number

Kaukauna, Wisconsin, United States

Kaukauna, Wisconsin, US

• 𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:
• Contributing to the strategic direction of the organization, leveraging my experience in marketing, project management, and community involvement to help expand awareness and fundraising efforts.
• Leading initiatives to improve content creation for both social media and internal communications, ensuring alignment with CBT’s mission of providing financial and emotional support to families in need.
• Overseeing and guiding the marketing strategies for Celebration of Support events, utilizing advanced project management skills to streamline operations and track outcomes using tools like Toggl for efficiency and.
• Supporting the development and implementation of community outreach programs, focusing on increasing engagement and fostering a supportive environment for families facing medical challenges.
• Encouraging team collaboration and providing mentorship to ensure the success of CBT’s fundraising events and community support programs.

Green Bay, WI, US

• 𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:
• Led global marketing strategy for newly acquired industrial brand, including market research and target audience analysis
• Developed and launched new company website, enhancing brand visibility and customer experience
• Created product demonstration videos to showcase offerings and increase engagement
• Authored press releases, website content, and product category booklets to support brand messaging and sales efforts
• Facilitated seamless integration of new brand, preserving its identity while aligning with existing company portfolio

• 𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:
• Gain expert leadership and guidance through coaching, training, and strategic planning to elevate your marketing efforts and achieve your business goals.
• Experience streamlined collaboration and efficiency with tailored workflows and shared team spaces designed to improve project execution and team communication.
• Stay ahead in your industry with advanced marketing research that informs strategic decisions and enhances your content marketing approach.
• Achieve measurable results with content marketing strategies and execution that align with your business objectives and resonate with your audience.
• Receive hands-on consulting and coaching support to overcome challenges, create solutions, and ensure your marketing projects stay on track.

Green Bay, WI, US

• 𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:
• Strategic Coaching & Consulting: Partnering closely with the VP of Marketing and marketing managers to fortify our marketing strategies and sales approaches.
• Best Practices Development: Crafting and implementing best practices in marketing methodologies tailored to RGL's four core lines of business services.
• Brand Awareness & Lead Generation: Enhancing online visibility and crafting campaigns aimed at attracting high-quality leads, with a keen eye on analytics and market trends.
• Retention & Team Growth: Deploying targeted strategies to boost client and employee retention, while also expanding our talent pool with skilled employees and subcontractors.

Appleton, WI, US

• 𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:
• Founded and led a multimedia production company, managing video production, photography, and graphic design projects for businesses and non-profits.
• Oversaw a team of seven remote employees, delegating tasks, managing workloads, and providing creative direction to ensure high-quality results.
• Directed over 100 multimedia projects, aligning visual content with client marketing strategies to enhance engagement and brand visibility.
• Delivered impactful media solutions to local non-profits, boosting community outreach and helping raise awareness for their causes.
• Balanced multiple projects simultaneously, ensuring timely completion while exceeding client expectations through effective project management and creative leadership.

Neenah, Wisconsin, US

• 𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:
• Led the development and execution of marketing strategies that increased brand visibility and customer acquisition, contributing to company growth.
• Analyzed sales and marketing performance data to optimize campaign effectiveness, resulting in improved ROI on marketing spend.
• Collaborated with the executive team on budgeting and strategic decision-making, aligning marketing goals with overall business objectives.
• Revamped the company’s brand image, creating a cohesive message that resonated with both new and existing customers, leading to increased engagement.
• Developed and launched successful marketing campaigns for new products and services, ensuring alignment with the company’s standards and market trends.

Green Bay, WI, US

• 𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:
• Client Acquisition & Relationship Building: Spearheaded efforts to identify and secure new clients, fostering long-term partnerships through personalized service and understanding of their unique needs.
• Solution Selling: Specialized in tailoring WebFitters’ comprehensive suite of web development and digital marketing solutions to meet the diverse requirements of each client, ensuring optimal satisfaction and results.
• Sales Strategy & Execution: Implemented effective sales strategies, navigating through the sales cycle with precision, from initial contact to closing deals.
• Market Analysis & Insight: Kept a pulse on digital trends and competitor activities to inform sales approaches and deliver up-to-date advice to clients.
• Team Collaboration: Collaborated closely with the WebFitters team to ensure proposals met both client expectations and company standards for quality and innovation.

Green Bay, Wisconsin, US

• 𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:
• High-Value Sales Expertise: Mastered the art of selling $225,000 video production suites, demonstrating an in-depth understanding of the product's value and its application in healthcare settings.
• Strategic Account Management: Built and nurtured relationships with key stakeholders in large healthcare systems, understanding their challenges and how our solutions could address them effectively.
• Complex Sales Cycles: Navigated through lengthy and intricate sales cycles, skillfully managing each step from initial engagement to final closure with a focus on strategic negotiation and client satisfaction.
• Industry Insight: Leveraged extensive knowledge of the healthcare sector to align our solutions with client needs, ensuring a clear understanding of the impact on patient care and operational efficiency.
• Achievement & Impact: Proudly contributed to significant revenue growth for On-Site Studios, evidencing the effectiveness of our solutions in enhancing healthcare communications and patient engagement.

Bachelor’S Degree, Marketing/Marketing Management, General

Associate’S Degree, Marketing & Professional Sales