𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:• Contributing to the strategic direction of the organization, leveraging my experience in marketing, project management, and community involvement to help expand awareness and fundraising efforts.• Leading initiatives to improve content creation for both social media and internal communications, ensuring alignment with CBT’s mission of providing financial and emotional support to families in need.• Overseeing and guiding the marketing strategies for Celebration of Support events, utilizing advanced project management skills to streamline operations and track outcomes using tools like Toggl for efficiency and effectiveness.• Supporting the development and implementation of community outreach programs, focusing on increasing engagement and fostering a supportive environment for families facing medical challenges.• Encouraging team collaboration and providing mentorship to ensure the success of CBT’s fundraising events and community support programs.

𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:• Led global marketing strategy for newly acquired industrial brand, including market research and target audience analysis• Developed and launched new company website, enhancing brand visibility and customer experience• Created product demonstration videos to showcase offerings and increase engagement• Authored press releases, website content, and product category booklets to support brand messaging and sales efforts• Facilitated seamless integration of new brand, preserving its identity while aligning with existing company portfolio

𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:• Gain expert leadership and guidance through coaching, training, and strategic planning to elevate your marketing efforts and achieve your business goals.• Experience streamlined collaboration and efficiency with tailored workflows and shared team spaces designed to improve project execution and team communication.• Stay ahead in your industry with advanced marketing research that informs strategic decisions and enhances your content marketing approach.• Achieve measurable results with content marketing strategies and execution that align with your business objectives and resonate with your audience.• Receive hands-on consulting and coaching support to overcome challenges, create solutions, and ensure your marketing projects stay on track.

𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:• Strategic Coaching & Consulting: Partnering closely with the VP of Marketing and marketing managers to fortify our marketing strategies and sales approaches.• Best Practices Development: Crafting and implementing best practices in marketing methodologies tailored to RGL's four core lines of business services.• Brand Awareness & Lead Generation: Enhancing online visibility and crafting campaigns aimed at attracting high-quality leads, with a keen eye on analytics and market trends.• Retention & Team Growth: Deploying targeted strategies to boost client and employee retention, while also expanding our talent pool with skilled employees and subcontractors.

𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:• Founded and led a multimedia production company, managing video production, photography, and graphic design projects for businesses and non-profits.• Oversaw a team of seven remote employees, delegating tasks, managing workloads, and providing creative direction to ensure high-quality results.• Directed over 100 multimedia projects, aligning visual content with client marketing strategies to enhance engagement and brand visibility.• Delivered impactful media solutions to local non-profits, boosting community outreach and helping raise awareness for their causes.• Balanced multiple projects simultaneously, ensuring timely completion while exceeding client expectations through effective project management and creative leadership.

𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:• Led the development and execution of marketing strategies that increased brand visibility and customer acquisition, contributing to company growth.• Analyzed sales and marketing performance data to optimize campaign effectiveness, resulting in improved ROI on marketing spend.• Collaborated with the executive team on budgeting and strategic decision-making, aligning marketing goals with overall business objectives.• Revamped the company’s brand image, creating a cohesive message that resonated with both new and existing customers, leading to increased engagement.• Developed and launched successful marketing campaigns for new products and services, ensuring alignment with the company’s standards and market trends.

𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:• Client Acquisition & Relationship Building: Spearheaded efforts to identify and secure new clients, fostering long-term partnerships through personalized service and understanding of their unique needs.• Solution Selling: Specialized in tailoring WebFitters’ comprehensive suite of web development and digital marketing solutions to meet the diverse requirements of each client, ensuring optimal satisfaction and results.• Sales Strategy & Execution: Implemented effective sales strategies, navigating through the sales cycle with precision, from initial contact to closing deals.• Market Analysis & Insight: Kept a pulse on digital trends and competitor activities to inform sales approaches and deliver up-to-date advice to clients.• Team Collaboration: Collaborated closely with the WebFitters team to ensure proposals met both client expectations and company standards for quality and innovation.

𝐆𝐨𝐚𝐥𝐬 & 𝐅𝐨𝐜𝐮𝐬:• High-Value Sales Expertise: Mastered the art of selling $225,000 video production suites, demonstrating an in-depth understanding of the product's value and its application in healthcare settings.• Strategic Account Management: Built and nurtured relationships with key stakeholders in large healthcare systems, understanding their challenges and how our solutions could address them effectively.• Complex Sales Cycles: Navigated through lengthy and intricate sales cycles, skillfully managing each step from initial engagement to final closure with a focus on strategic negotiation and client satisfaction.• Industry Insight: Leveraged extensive knowledge of the healthcare sector to align our solutions with client needs, ensuring a clear understanding of the impact on patient care and operational efficiency.• Achievement & Impact: Proudly contributed to significant revenue growth for On-Site Studios, evidencing the effectiveness of our solutions in enhancing healthcare communications and patient engagement.