Responsible for driving and overseeing growth initiatives for the company. Her primary focus is to develop and execute strategies to increase revenue, expand market share, and enhance the overall performance of the business to help ensure it's long-term success. She oversees Business Development, Marketing and Sales by developing growth strategies, driving revenue generation, optimizing customer acquisition channels, enhancing customer experience, and measuring and analyzing performance, and staying current on industry trends.

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Suzanne Sullivan was the Executive Director of Design & Development at College Kids. In this role, she was responsible for the creative vision of the company while providing oversight of the business strategy as it relates to and inspires graphics, product lines, merchandising efforts, marketing and promotional materials and events, website, and brand management. She is a creative catalyst who while maintaining knowledge of the macro trend landscape, identifies and researches emerging and developing trends, offers insight into changing consumer demands, and then skillfully translates them to shape and position brands we work with in ways that engage and delight. She's passionate and committed to creating graphics that kids of all ages care about, on products that friends and families love, which emotionally connect them to the communities they are loyal to.

Previously employed by Fortune 500 Company, Kimberly-Clark Corporation, she spent years developing design strategies and leading product aesthetics for brands such as Depend, Poise and Kotex. Sullivan enjoyed transforming overlooked and commoditized products like tampons and pads into emotionally-charged products which both enthuses consumers and drove sales, as demonstrated by U by Kotex feminine care products which is continuing to prove how possible it is to bring radically new looks to very old categories. Inspired by fashion and cosmetics, the brand’s bold colorful packaging and candid tone represented a paradigm shift in the category from period “management” to RELEVANT personal care. Launched in 2010, it was considered to be one of the most successful and celebrated CPG (Consumer Packaged Goods) launches of the year, increasing Kotex sales by 10%. Recognized by Pentawards (Platinum), she is also the Inventor of multiple design patents.