Principal, Product Marketing And Customer Insights
Current
Sep 2024 - Present
AeroLeads people directory · profile
Maria Massad, Mba Email & Phone Number
Product Marketing and Strategy @ Sprout Social | University of Chicago MBA | Product marketing leader | Brand storyteller | Customer champion
at
Sprout Social, Inc.
1 work email found
@sproutsocial.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Product Marketing and Strategy @ Sprout Social | University of Chicago MBA | Product marketing leader | Brand storyteller | Customer champion
Location
Washington DC-Baltimore Area, United States, United States
Who is Maria Massad, Mba? Overview
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Quick answer
Maria Massad, Mba is listed as Product Marketing and Strategy @ Sprout Social | University of Chicago MBA | Product marketing leader | Brand storyteller | Customer champion at Sprout Social, Inc., based in Washington DC-Baltimore Area, United States, United States. AeroLeads shows a work email signal at sproutsocial.com and a matched LinkedIn profile for Maria Massad, Mba.
Maria Massad, Mba previously worked as Principal, Product Marketing and Customer Insights at Sprout Social, Inc. and Senior Product Marketing Manager at Sprout Social, Inc.. Maria Massad, Mba holds Master Of Business Administration - Mba from The University Of Chicago Booth School Of Business.
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Email format at Sprout Social, Inc.
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*@sproutsocial.com
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Profile bio
About Maria Massad, Mba
"Maria’s strategic vision is a game-changer. She’s my first call for innovation that delivers." - former Disney executiveI'm a strategic marketing leader with a passion for storytelling and a track record of success across diverse industries, from B2B SaaS to iconic institutions like the Chicago Tribune and the Walt Disney Birthplace. My experience encompasses developing branded storytelling and 360 marketing strategies, executing data-driven go-to-market and launch plans, leading cross-functional teams, and driving product innovation. As a proud Chicago Booth MBA, I bring a rigorous analytical mindset, creative execution, and savvy leadership skills to every challenge.Comfortable navigating ambiguity, I am dedicated to inspiring people to dream big and am passionate about innovative projects that bring people together. I've built a reputation for driving meaningful change by leading and influencing business and creative teams in delivering strategic initiatives and marketing campaigns.As a trusted strategic advisor, consultant, and guest speaker, I excel in identifying user and buyer needs, creating roadmaps for big ideas, and building partnerships with executive leadership to ensure project and campaign success.Specialties: Product Marketing Strategy | Go-to-Market Strategy | Brand Management | Partnerships | Growth Strategy & Execution | Market Research | User Experience | Marketing Analytics & Operations | Public Relations | Demand and Lead Generation | Advertising & Distribution | Digital Marketing | Social Media | Creative Planning | Project Management | Content Strategy | SEO | SEM | CRM | Integrated Marketing | Sales Enablement | Budget Management | Negotiation | Agency Management | Problem Solving | Change Management | Event Planning | Product Development
Listed skills include Research, Social Media, Powerpoint, Critical Thinking, and 47 others.
Current workplace
Maria Massad, Mba's current company
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Sprout Social, Inc.
Website
AeroLeads page
13 roles · 10 years
Maria Massad, Mba work experience
A career timeline built from the work history available for this profile.
Senior Product Marketing Manager
Revolutionized the company’s go-to-market strategy and competitive positioning by establishing the first-ever platform story, successfully penetrating the enterprise segment. Spearheaded the company’s expansion into a new market with a Tier 1 product launch, directing a global team of 50 to execute a multi-channel strategy. Engineered 31% YoY revenue.
Jun 2022 - Sep 2024
Advisor | Product And Go-To-Market Strategy
Various
Clients and partnerships included Upwork, Chicago Red Stars (NWSL), Hona.ai, Zaria Jewelry, SundaySky, and the Product Marketing Alliance.
Jul 2020 - Aug 2024
Fractional Chief Marketing Officer
Brokered partnership with the YMCA of Metropolitan Chicago, resulting in the first-ever public tour of the home, with 1700 visitors in the first few hours. Spearheaded press outreach and event planning to increase fundraising and brand awareness. Coached a podcast production team after launching and hosting the org's first official podcast "It All Started.
Aug 2021 - Jan 2023
Social Media And Digital Partnerships Director
Significantly grew community and generated high engagement with social campaigns. Increased fundraising with interactive virtual events featuring high-profile speakers. Promoted organization as official spokesperson.
Feb 2019 - Jul 2021
Senior Manager, Product And Partner Marketing, Emerging Businesses
Accelerated marketing strategy across product marketing, demand generation, content and comms, and creative for new businesses to help increase company valuation from $600M to $1.1B. Orchestrated rebrand of acquisition and created marketing strategy for new business to increase win rate. Implemented career development programs and paths for junior team.
Dec 2020 - Jan 2022
Product Marketing Manager, Global Enterprise Technology
Drove mobile app launches in US, APAC, and EMEA that increased customer retention and NPS scores. Optimized marketing mix for product campaigns that drove high ACV. Selected as marketing department lead on the official corporate DEI council, collaborating directly with the CMO.
Feb 2019 - Dec 2020
Associate Product Marketing Manager, Global
Developed new business plan to widen target addressable market and increase growth opportunities for Morningstar's flagship research reports across US and EMEA. Instituted new website and press relations program that successfully increased traffic and pipeline.
Aug 2018 - Feb 2019
Integrated Marketing Strategist
Expanded advertiser base with account-based marketing and digital campaigns that drove millions in revenue. Launched proprietary data product that derived voter preferences from readership. Partnered with various teams to develop compelling stories around key market trends.
Mar 2018 - Aug 2018
Digital Media Planner
Managed a $3M digital advertising budget, optimizing spend for a substantial increase in ROI and revenue. Established in-house agency, reducing vendor budget spend while leading campaign operations for high-value clients.
Nov 2016 - Mar 2018
Retail Associate
Activated the brand through in-store displays and exceptional guest service. Upsold customers with limited-time merchandise at twice the usual rate at point-of-sale. Managed inventory for all things Disney.
2016 - 2016
Digital Consultant, "Walt Disney" | American Experience
Produced engaging digital content for American Experience platforms, including web, social media, and mobile, reaching a diverse and wide-ranging audience. Collaborated with cross-functional teams, including writers and video editors, to create multimedia content that aligned with the PBS mission and resonated with target audiences. Assisted in documentary.
May 2015 - Aug 2015
Biomedical Researcher
Crafted and led research study to understand the role of cells in endometrial cancer. Publicized results in medical journal, supporting faster diagnosis of endometrial cancer.
May 2014 - Aug 2014
Team & coworkers
Colleagues at Sprout Social, Inc.
Other employees you can reach at sproutsocial.com. View company contacts →
DE
Dave Elder
Colleague at Sprout Social, Inc.
Chicago, Illinois, United States, United States
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MK
Madeline Keen
Colleague at Sprout Social, Inc.
Greater Chicago Area, United States, United States
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SM
Sinead Mcnamee
Colleague at Sprout Social, Inc.
Dublin, County Dublin, Ireland, Ireland
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KM
Katherine Maddux
Colleague at Sprout Social, Inc.
Atlanta, Georgia, United States, United States
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PL
Patrick Loughran
Colleague at Sprout Social, Inc.
Nashville, Tennessee, United States, United States
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LR
Liz Rooney
Colleague at Sprout Social, Inc.
Greater Boston, United States
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JC
Jason Calvin
Colleague at Sprout Social, Inc.
Toronto, Ontario, Canada, Canada
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CL
Corey Lombard
Colleague at Sprout Social, Inc.
Charlotte, North Carolina, United States, United States
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PT
Paul Tousignant
Colleague at Sprout Social, Inc.
Greater Chicago Area, United States, United States
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AH
Allison Hochberg
Colleague at Sprout Social, Inc.
Greater Chicago Area, United States, United States
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Dave Elder
Colleague at Sprout Social, Inc.
Chicago, Illinois, United States, United States
View →
MK
Madeline Keen
Colleague at Sprout Social, Inc.
Greater Chicago Area, United States, United States
View →
SM
Sinead Mcnamee
Colleague at Sprout Social, Inc.
Dublin, County Dublin, Ireland, Ireland
View →
KM
Katherine Maddux
Colleague at Sprout Social, Inc.
Atlanta, Georgia, United States, United States
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PL
Patrick Loughran
Colleague at Sprout Social, Inc.
Nashville, Tennessee, United States, United States
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LR
Liz Rooney
Colleague at Sprout Social, Inc.
Greater Boston, United States
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JC
Jason Calvin
Colleague at Sprout Social, Inc.
Toronto, Ontario, Canada, Canada
View →
CL
Corey Lombard
Colleague at Sprout Social, Inc.
Charlotte, North Carolina, United States, United States
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PT
Paul Tousignant
Colleague at Sprout Social, Inc.
Greater Chicago Area, United States, United States
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AH
Allison Hochberg
Colleague at Sprout Social, Inc.
Greater Chicago Area, United States, United States
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2 education records
Maria Massad, Mba education
Master Of Business Administration - Mba
The University Of Chicago Booth School Of Business
Bachelor Of Arts (B.A.), History, Biology
Wesleyan University
FAQ
Frequently asked questions about Maria Massad, Mba
Quick answers generated from the profile data available on this page.
What company does Maria Massad, Mba work for?
Maria Massad, Mba works for Sprout Social, Inc..
What is Maria Massad, Mba's role at Sprout Social, Inc.?
Maria Massad, Mba is listed as Product Marketing and Strategy @ Sprout Social | University of Chicago MBA | Product marketing leader | Brand storyteller | Customer champion at Sprout Social, Inc..
What is Maria Massad, Mba's email address?
AeroLeads has found 1 work email signal at @sproutsocial.com for Maria Massad, Mba at Sprout Social, Inc..
Where is Maria Massad, Mba based?
Maria Massad, Mba is based in Washington DC-Baltimore Area, United States, United States while working with Sprout Social, Inc..
What companies has Maria Massad, Mba worked for?
Maria Massad, Mba has worked for Sprout Social, Inc., Various, Walt Disney Birthplace, G2, and Morningstar.
Who are Maria Massad, Mba's colleagues at Sprout Social, Inc.?
Maria Massad, Mba's colleagues at Sprout Social, Inc. include Dave Elder, Madeline Keen, Sinead Mcnamee, Katherine Maddux, and Patrick Loughran.
How can I contact Maria Massad, Mba?
You can use AeroLeads to view verified contact signals for Maria Massad, Mba at Sprout Social, Inc., including work email, phone, and LinkedIn data when available.
What schools did Maria Massad, Mba attend?
Maria Massad, Mba holds Master Of Business Administration - Mba from The University Of Chicago Booth School Of Business.
What skills is Maria Massad, Mba known for?
Maria Massad, Mba is listed with skills including Research, Social Media, Powerpoint, Critical Thinking, Photography, Biology, Writing, and Microsoft Office.
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