Joelle Masse Email & Phone Number

• Actively contribute to Habo's service offering by developing new analytical frameworks, planning the launch of strategic studies for the studio and bringing innovative methodologies to enhance the expertise of the Marketing Intelligence team.• Lead the Marketing Intelligence team by setting objectives, managing hiring processes, establishing onboarding processes and providing ongoing training to ensure quality results.• Assume responsibility for project management and client relations for an entire mandate, including the allocation of team tasks, supervision of work, continuous feedback and effective allocation of resources.

Montreal, Quebec, Canada

• Develop and design strategic studies for the studio, including the Habo IP Index, which evaluates the strength and potential of 70 intellectual properties in the realms of films, television series, video games, books, and shows.• Act as a manager for a marketing intelligence analyst by overseeing their work, fostering their professional development, and providing training in advanced statistical analysis techniques, all while conducting regular performance assessments.• Assume a mentoring role for other members of the marketing intelligence team, ensuring the quality of statistical analyses and strategic conclusions.• Conduct quantitative and qualitative research projects – develop methodologies and questionnaires, oversee data collection, analyze results, manage the project, and present strategic findings.• Participate in the preparation of service proposals aimed at addressing clients' business objectives.

• Develop strategic studies for the studio, notably the Habo IP Index study, which evaluates the strength and potential of 70 intellectual properties from the world of films, TV series, video games, books and shows.• Act as manager of a marketing intelligence analyst by supervising his work, fostering his professional development and training him in advanced statistical analysis techniques, while regularly monitoring his performance.• Mentor other members of the Marketing Intelligence team, ensuring the quality of statistical analyses and strategic conclusions.• Conduct quantitative and qualitative research projects independently - develop methodology and questionnaires, oversee data collection, analyze results, provide project management and present strategic findings.• Participate in the preparation of service offers to meet customers' business objectives.

• Lead a study for the SAQ on consumer expectations at festivals in order to create brand activation adapted to target consumer segments, while proposing an offer corresponding to the different types of festivals in which the SAQ participates.• Develop project methodology, design and develop appropriate measurement tools, such as discussion guides and questionnaires, based on objectives defined with the client, while collecting primary data from target consumers.• Issue strategic recommendations, proposing innovative brand activation in line with consumer needs, in order to maximize the brand's impact at festivals.

Sherbrooke, Québec, Canada

• Write a literature review for an academic article on long-term habit transformation in consumers.• Conduct an in-depth review of previous scientific studies in different disciplines, such as sociology, psychology and criminology, to understand different behavioural theories of adaptation in humans.• Synthesize learning from previous scientific studies to develop a new conceptual framework and determine how learning about behaviour change could be applied to consumers in different industries.

Montreal, Canada Area

• Develop creative brand strategies for clients operating in highly regulated industries, creatively achieving brand objectives while overcoming industry constraints.• Conduct in-depth industry research and active competitive intelligence in an ever-changing environment to guide the development of brand strategies.• Manage 360 projects while ensuring that communication strategies, both digital and traditional, are aligned with brand activation.• Establish and maintain a trusting relationship with clients, internal teams and external suppliers to ensure effective coordination and brand consistency across all projects.• Simultaneously manage multiple mandates of various sizes within established deadlines and budgets.

Montreal, Canada Area

• Manage advertising projects for national and international companies such as Home Depot, Hilton, BMW and Air Canada, adapting them to the Quebec market.• Act as a resource for several advertising mandates from different industries, providing creative and strategic solutions to meet customer needs. Ensure compliance with deadlines and budgets for each project, while managing project invoicing.• Establish and maintain excellent relationships with the agency's customers and external partners to ensure their long-term satisfaction and loyalty.

Montreal, Canada Area

• Worked closely with the relationship marketing team in the planning of the upcoming trimesters.• Participated in the creation of promotional content for television channels and movie studios.• Contributed to Videotron 2018 Strategic Marketing plan: constantly analyzing consumer trends and modifying approaches accordingly.

John Molson School Of Business

• Developed a strategic plan for the year and ensured that the set goals were achieved.• Lead the committee by delegating tasks, coordinating the work of the VPs and helping the team members in their daily operations. • Represented and acted in the best interest of incoming and outgoing exchange students during Board of Director meetings.

John Molson School Of Business

• Organized events catering to international, exchange and JMSB students, while respecting the allocated budget.• Coordinated Project Passport by leading a sub-committee of volunteers. Tasks included recruiting the sub-committee, delegating tasks and holding weekly meetings with the team.

John Molson School Of Business

• Promoted the international exchange programs to first year students. • Assisted the other committee members in their respective tasks.

Master Of Science (M.Sc.) - Marketing, Marketing

Consulting mandates: SUUM, JAMP Pharma, Association des véhicules électriques du Québec (AVÉQ), Société des Alcools du Québec (SAQ)

Bachelor In Commerce, Marketing

Activities and Societies: President - John Molson International Committee (JIC) VP Events - John Molson International Committee (JIC).

Marketing

Student exchange program, Fall 2018.

Associate'S Degree, Commerce

Activities and Societies: Part of the Champlain College Rugby women team for 2 consecutive years.• Honor Roll between 2013 and 2015. •.