Direzione vendite Italia ed estero Kronos srl

Manage all selling and marketing activities in wholesale, retail, e-commerce and own stores channels.

• Achieve growth and hit sales targets by successfully managing the sales team - attend trade meetings and industry conventions• Design and implement a long term strategic business plan that expands company’s customer base and ensure it’s strong presence - develop a sales strategy to achieve organizational sales goals and revenues - liaise with other company functions to ensure achievement of sales objectives - formulate sales policies and procedures - help prepare budgets• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives - set individual sales targets with sales team - co-ordinate sales action plans for individual salespeople - oversee the activities and performance of the sales team - ensure sales team have the necessary resources to perform properly - monitor the achievement of sales objectives by the sales team - evaluate performance of sales staff - provide feedback, support and coaching to the sales team - plan and direct sales team training• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs - develop promotional ideas and material• Present sales, revenue and expenses reports and realistic forecasts to the management team - assist with the development of sales presentations and proposals - investigate lost sales and customer accounts - forecast annual, quarterly and monthly sales revenue - generate timely sales reports - develop pricing schedules and rates - control expenses and monitor budgets - maintain inventory control• Identify emerging markets and market shifts while being fully aware of new products and competition status - conduct market research and competitor and customer analysis - analyze data to identify sales opportunities

RETAILING MANAGEMENTStart-up and management of “Liabel Point” project: Direct and Franchising point of sales and outlets: - New openings- Forecasting- Warehouse management- Human resourse recruitment and management- Assortment- Pricing- Layout & display- Interior decoration- Management of Materials-Advertising-Promotion budget.Management of “Liabel Corner project”: develop of shop in shop into point of sales of best customers in GDO, wholesale and retail channel.LICENSING MANAGEMENTLICENCES OUTResponsible for 38 licences given by Liabel to different companies to develop a range of products.- New licensee searching- Responsible for the control and authorisation of all licenced products.- Ensuring that they are brand appropriate.- Maintain Liabel’s style and reputation in the market.- Licensed product distribution in the direct channel Liabel points and Liabel outlets.

Marketing management of product categories: - Underwear T-shirts for men and women, (Liabel’s core business) and through a collaborator: nightwear, homewear and lingerie:- Marketing research- Product briefing for research and development- Pricing- Forecasting.- Management of Materials-Advertising-Promotion budget.- Special project (Liabel’s web site, far-east contact for sourcing).