Massimo Ravizza Email & Phone Number

Milan, Lombardy, Italy

from May 2018 as Purchasing Manager at the head of the Product Marketing department for Italy and Switzerland, reporting directly to the Managing Director. The main activities and responsibilities concern the definition of purchasing strategies, in line with the company policy and the agreed performance objectives, coordinating and supervising the activities of the department (consisting of 2 Product Managers and 1 Product Assistant), managing a volume of complex purchase, deriving from the deep diversification of the offer, and in continuous growth.

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business areas:Brand: Giordani – Prenatal – Bimbostore – Pee& PooCompanies: Prenatal – Bimbostore – Toys CenterCountries: Italy – Spain – Portugal – Greece Channels: Brick&mortar – e-commerce – International FranchisingResponsibilities:• Through Categories analysis and their comparisons within the referred markets, to set the requirements which can be covered by the Private Labels and to evaluate the development of new SKUs/Brands.• Owner of the Gantt chart schedules for all the projects;• To follow the entire process of the new item cycle from the initial concept to the scouting on the open items market (both Far East and Europe), from the definition of the graphics, to the validation of the Gold Sample and the start of the production, coordinating all the company business lines involved (Procurement, Marketing, Quality Department, Legal, Sales, Visual merchandise, Import and Logistic Department);• To define the agreement with each Supplier and Maker;• Owner of the Item/Brand P&L report;• To define the target selling price per Distribution Channel;• To define and to manage the promotional commercial policy;• To manage the relationship with the Artsana’s China Scouting Team (Caben);• To check with the Quality Dept that all the mandatory quality requirements are obtained for every item, and every relevant task: Hygienic and safety tests, warnings on instruction manual, packaging;• To create and to develop all the reports to the relevant Stakeholders at a senior management level;

 Definition of commercial strategies of the Category and their development including pricing and promotional plan; Development framework agreements with local suppliers; Line up and display management;  Development of new visual merchandising strategies; Scouting of new suppliers worldwide; Planning and development of strategic marketing plans; Activities coordination of the Category Assistant;

 Definition and management of products line up; Definition of targets and commercial policies in agreement with the Commercial Direction; Development framework agreements with our suppliers; Attendance at the executive committees; Management of the stock rotation; Definition of promotions and institutional publications (ex. Technical Product Guide); Participation at the PPR International Committees due to define the purchase policies at European level.