Digital360 operates in Spain and Portugal with its subsidiary Digital360Iberia, created during 2022 to offer demand generation services to ICT vendors.In a market where the offer of marketing services for technology vendors is highly atomised, Digital360Iberia is replicating the successful formula of the Italian parent company by aggregating the main tech portals, martech technologies for demand generation, as well as the ability to offer custom services at the highest level.

SAM321 is a boutique agency focused on creating, adapting and promoting content in the right format for the right media. Born as a sports specialist, SAM321 has expanded into any content vertical.With distributed teams from all over the world, SAM321 has his main office in Madrid.SAM321 services include: strategic content advisory, business development in digital transition, newsrooms management in foreign languages (English, Spanish, Italian, French, Portuguese, Chinese) on behalf of online media clients, newsletters and content hubs design and management, podcasts and video production, content and rights licensing.Clients: MARCA (Spain), LaLiga (Spain), RacingNews365 (Netherlands), Amazon-Audible (Spain), Zinet Media (Spain), RCS MediaGroup (Italy), TailorMade Madia (Portugal), Patrocinalos.com (Sports sponsorships & crowdfunding online platform, Spain), etc.

An award-winning team of talented designers and developers, content creators working worldwide for major brands.Clients: Barilla, Mulino Bianco, FCA, Engie Italia, UniCredit...

A website full of high quality journalistic content. A marketplace. A continuously ever-growing online community for musicians (+100k monthly audience and +60k Facebook followers). At Guitars Exchange, we have found how integrated advertising provides additional information and enhances the editorial content in a friendly way. Our aim is to provide editorial solutions for brands in order to maximise product potential and boost sales.We also provide management consulting services focused on marketing strategies, advertising, content creation and business development in digital transition, bringing all the skills and expertise acquired over the years in the press industry.

Responsible for viability studies and development of the publishing group’s international business expansion, with special emphasis on the Latin American market and the implantation of the digital business model, brand licensing and sale of online content. (online: MARCA América, MARCA in English, January/May 2012; printed editions: MARCA Colombia May 2013, MARCA Arabia 2013). M&A and Digital Ventures.

Responsibilities included management of local editions of the daily press, development and monitoring of the business strategy and roll out of the “press in new media and online digital platforms” project (launch of Orbyt, the first digital platform for press sales in Spain)

EL MUNDO, MARCA, EXPANSIÓN: management and coordination responsibilities interfacing with the group’s headquarters (income statement, HR, institutional relations, relations with external stakeholders, marketing and local positioning strategy etc) reporting to the Managing Director. Responsible for new editorial launches (paper: EL MUNDO Cantabria and EL MUNDO Leon, February/April 2008; internet: “24 hrs.” Editions. EL MUNDO – Catalonia, Castilla y León, Basque Country, Valencia Regional Community, Balearic Islands, Andalusia).

- Responsible for budgetary control, brand positioning and marketing strategy of titles such as Telva, Marca Motor, Fuera de Serie, Magazine, Metrópoli, El Cultural, Yo Dona, La Aventura de la Historia, Descubrir el Arte, Siete Leguas, Gaceta Universitaria (relaunch), etc. - Manager of the Medical Science Division: Diario Médico, Correo Farmacéutico. Budgetary control and resource management, on and off-line positioning and strategy.

Held full responsibility for the development of all EL MUNDO’s sales and promotion activities, at both strategic and operational level , rolling out promotions targeted at increasing circulation, consolidating the brand's positioning and improving financial performance and profitability •Competitive frame of reference: study and analysis.•Suppliers: procurement, tender requests, analysis and selection. Direct relationship with the supplier (purchase orders and production monitoring) as well as coordinating with the distribution channel.•Advertising and communication: media analysis, media planning and selection, budgetary control, advertisement development (TV, press, radio, OOH), control and monitoring of the launch and follow-up advertising campaign , monitoring effectiveness and cost efficiency.•Information system: responsible for the coordination between the marketing, advertising, news desk, production, distribution channel, delegations and client service departments •Editorial marketing: strategic development of the marketing plan, launch campaigns, communication, on and off-line support to the group supplements (Yo Dona, Magazine, La Luna de Metrópoli, El Cultural, etc.).

- elmundo.es (global leader in informative content on the Internet in Spanish). Development and monitoring of the brand's positioning and sales promotion activities, brand image campaigns and off-line advertising support for the website- Descubrir el Arte and La Aventura de la Historia magazines. Analysis and development of the marketing plan: design and production of advertising campaigns, media planning control and monitoring of competitive strategies and activities.

Reporting directly to the Marketing Director I was tasked with providing strategic support to the development of new editorial initiatives. I also played an active role in the production, launch and follow-up phases of international promotional campaigns.