Christopher Masterson Email & Phone Number

Maui

• Tasked to rejuvenate the brand and improve the guest experience through expanded and interactive park offerings, creating more sense-of-place and engagement for device-driven youth.
• Research, new exhibits design & implementation, fabrication, interactive design & content, project management, staff training and expand marine science partnerships.
• Maui Ocean Center is one of five global aquatic parks of Coral World International, fostering understanding, wonder and ecology of marine… Show more
• Maui Ocean Center is one of five global aquatic parks of Coral World International, fostering understanding, wonder and ecology of marine life. Show less

Switzerland

• Brand strategy, image, go-to-market and realization through digital presence, launch events, experiential retail, PR and media relations.

Brighton, UK / Cape Town, SA

• Honing the brand image and communications strategy with emphasis on a digital presence for web and mobile.
• Overseeing new visual identity and leading all digital concepts and design ensuring cohesion with new marcomms and stakeholder presentations.
• Every1Mobile, is a for-profit mobile technology company furthering digital literacy throughout sub-Saharan Africa with focus on education, health and livelihood.

Geneva Area, Switzerland

• Strategic and conceptual drive behind a new category in the hospitality industry, combing European luxury with a passion for sport to create the first 5-star ‘Luxury Sport Resort’ in the Alps.
• Coordinated the resort design and realization through architects, designers, fabricators and complementing sport brands.
• Spearheaded branding, PR and all mar-coms, e-marketing, public events and trade relations.
• Created and conducted employee training and established mission and manner… Show more
• Created and conducted employee training and established mission and manner of resort.
• The Crans-Ambassador Hotel & Spa, located in the golf and ski destination of the Valais Alps, Switzerland. A twenty-million remodel and reinvention of the resort’s original palace hotel. Show less

London, Singapore, Düsseldorf, New York

• After establishing the brand image throughout APAC, China and India with Bates Asia, (with an immediate 70% global market share) I was tasked with improving brand awareness for Europe, the Middle East, and Africa..
• Coordinated all creative and production teams across Europe, sat on Nokia Creative Council interfacing with all retail and marcomm teams. Instilled brand-wide cohesion.
• With the acquisition of the Bates… Show more
• With the acquisition of the Bates Network, role progressed to Global CD, managing strategic, creative, production & digital teams across all WPP network agencies.
• Responsible for core branding to all new model launches. Expanded brand identity through experiential flagship stores, launch productions, music events, and sponsorship programs.
• Spearheaded, implemented and policed a new Nokia corporate identity.

Singapore, Hong Kong, Sydney, Vienna, Jeddah, Frankfurt

• Initially with Bates Asia, Singapore, as co-Creative Director for Nokia, SAP, Fujitsu, BMW Asia, Heineken, and the win of Discovery Channel for SE Asia.
• Fused Strategy & Creative at Bates Hong Kong, gaining Bank of China, British Airways collateral.
• Restructured Bates Austria with new Creative and Digital Departments to better facilitate Canon Europe, Mercedes Austria, VISA Card, Vienna On-Line, and acquired Priority Telecom.
• Rebuilt Bates Saudi Alireza in Jeddah with new… Show more
• Rebuilt Bates Saudi Alireza in Jeddah with new creative and strategic planning teams winning VW Audi / Porsche of Saudi Arabia in the process.
• Built, staffed and co-managed Bates International in Barcelona to launch SEAT Automobiles, the newest brand of the VW Group, coordinated brand communications across 40 countries.

Masters Cultural Anthropology, Ba Communications, Communications & Advertising

Creative Concepts, Strategic Planning

Creative Direction, Copywriting, Design