Christopher Masterson Email & Phone Number

Maui

• Tasked to rejuvenate the brand and improve the guest experience through expanded and interactive park offerings, creating more sense-of-place and engagement for device-driven youth.• Research, new exhibits design & implementation, fabrication, interactive design & content, project management, staff training and expand marine science partnerships.• Maui Ocean Center is one of five global aquatic parks of Coral World International, fostering understanding, wonder and ecology of marine… Show more • Tasked to rejuvenate the brand and improve the guest experience through expanded and interactive park offerings, creating more sense-of-place and engagement for device-driven youth.• Research, new exhibits design & implementation, fabrication, interactive design & content, project management, staff training and expand marine science partnerships.• Maui Ocean Center is one of five global aquatic parks of Coral World International, fostering understanding, wonder and ecology of marine life. Show less

Switzerland

• Brand strategy, image, go-to-market and realization through digital presence, launch events, experiential retail, PR and media relations.

Brighton, Uk / Cape Town, Sa

• Honing the brand image and communications strategy with emphasis on a digital presence for web and mobile. • Overseeing new visual identity and leading all digital concepts and design ensuring cohesion with new marcomms and stakeholder presentations. • Every1Mobile, is a for-profit mobile technology company furthering digital literacy throughout sub-Saharan Africa with focus on education, health and livelihood.

Geneva Area, Switzerland

• Strategic and conceptual drive behind a new category in the hospitality industry, combing European luxury with a passion for sport to create the first 5-star ‘Luxury Sport Resort’ in the Alps. • Coordinated the resort design and realization through architects, designers, fabricators and complementing sport brands.• Spearheaded branding, PR and all mar-coms, e-marketing, public events and trade relations.• Created and conducted employee training and established mission and manner… Show more • Strategic and conceptual drive behind a new category in the hospitality industry, combing European luxury with a passion for sport to create the first 5-star ‘Luxury Sport Resort’ in the Alps. • Coordinated the resort design and realization through architects, designers, fabricators and complementing sport brands.• Spearheaded branding, PR and all mar-coms, e-marketing, public events and trade relations.• Created and conducted employee training and established mission and manner of resort. • The Crans-Ambassador Hotel & Spa, located in the golf and ski destination of the Valais Alps, Switzerland. A twenty-million remodel and reinvention of the resort’s original palace hotel. Show less

London, Singapore, Düsseldorf, New York

• After establishing the brand image throughout APAC, China and India with Bates Asia, (with an immediate 70% global market share) I was tasked with improving brand awareness for Europe, the Middle East, and Africa. Introduced brand into Eastern Europe and post-soviet market. • Coordinated all creative and production teams across Europe, sat on Nokia Creative Council interfacing with all retail and marcomm teams. Instilled brand-wide cohesion.• With the acquisition of the Bates… Show more • After establishing the brand image throughout APAC, China and India with Bates Asia, (with an immediate 70% global market share) I was tasked with improving brand awareness for Europe, the Middle East, and Africa. Introduced brand into Eastern Europe and post-soviet market. • Coordinated all creative and production teams across Europe, sat on Nokia Creative Council interfacing with all retail and marcomm teams. Instilled brand-wide cohesion.• With the acquisition of the Bates Network, role progressed to Global CD, managing strategic, creative, production & digital teams across all WPP network agencies.• Responsible for core branding to all new model launches. Expanded brand identity through experiential flagship stores, launch productions, music events, and sponsorship programs.• Spearheaded, implemented and policed a new Nokia corporate identity.• Led new brand globalization out of London. Show less

Singapore, Hong Kong, Sydney, Vienna, Jeddah, Frankfurt

• Initially with Bates Asia, Singapore, as co-Creative Director for Nokia, SAP, Fujitsu, BMW Asia, Heineken, and the win of Discovery Channel for SE Asia. • Fused Strategy & Creative at Bates Hong Kong, gaining Bank of China, British Airways collateral. • Restructured Bates Austria with new Creative and Digital Departments to better facilitate Canon Europe, Mercedes Austria, VISA Card, Vienna On-Line, and acquired Priority Telecom. • Rebuilt Bates Saudi Alireza in Jeddah with new… Show more • Initially with Bates Asia, Singapore, as co-Creative Director for Nokia, SAP, Fujitsu, BMW Asia, Heineken, and the win of Discovery Channel for SE Asia. • Fused Strategy & Creative at Bates Hong Kong, gaining Bank of China, British Airways collateral. • Restructured Bates Austria with new Creative and Digital Departments to better facilitate Canon Europe, Mercedes Austria, VISA Card, Vienna On-Line, and acquired Priority Telecom. • Rebuilt Bates Saudi Alireza in Jeddah with new creative and strategic planning teams winning VW Audi / Porsche of Saudi Arabia in the process. • Built, staffed and co-managed Bates International in Barcelona to launch SEAT Automobiles, the newest brand of the VW Group, coordinated brand communications across 40 countries. • Collaborated w/architect, fabricators and tech to create brand pavilion experience at VW Autostadt. • Created a new international brand strategy for Mercedes-Benz Europe, Stuttgart headquarters. Show less

Masters Cultural Anthropology, Ba Communications, Communications & Advertising

Creative Concepts, Strategic Planning

Creative Direction, Copywriting, Design