Key Achievements and Responsibilities:• Advanced use of SQL to build precise data segmentations.• Development and implementation of highly effective marketing automations and campaigns.• Transformation of static HTMLs into highly personalized HTMLs, resulting in dynamically rendered messages tailored to the recipient.• Integration of data from landing pages and forms with marketing platforms and using this data to launch targeted campaigns.Professional Context:In my current contract role as a CRM Consultant, I design and implement comprehensive marketing strategies for Inspirali, a higher education institution specializing in medical courses and post-graduate programs in the medical field. My key responsibilities include creating advanced automations, message personalization, data segmentation, and integration of information for highly targeted campaigns using Salesforce Marketing Cloud.Technologies and Tools:- SQL- Emails- Journeys- AMPScript- CloudPages- Custom Reports- Routine Automations- Personalization StudioMain Activities:• Build precise data segmentations using SQL.• Customize email pieces for each lead at each step of the customer lifecycle.• Design and build automations and journeys to captivate, inspire, and convert leads.• Integrate data from landing pages and forms with marketing platforms, and use this data to launch highly targeted campaigns.

Achievements:- Creation and maintenance of customer journeys and automation of statement report generation.- Skilled use of SQL for data segmentation and preparation for inclusion in the Data Lake.- Full collaboration on a project focused on the financial sector in partnership with Agibank.- Central role played in collaboration with the Squad to develop, adjust, and assess churn recovery outcomes.- Achieved over 2500 monthly recoveries through various channels, such as WhatsApp, push notifications, in-app, and pop-ups.- Successful execution of technical activities, including data transfer to SFTP, creation of templates on Facebook for WhatsApp deliveries, audience segmentation via SQL, and administration of CRM tools in Salesforce Marketing Cloud.Context: Within a strategic project aimed at the financial sector, I maintain a close and crucial collaboration with Agibank. My responsibilities encompass designing and maintaining personalized customer journeys, as well as automating statement report generation. A solid command of SQL allows me to segment data, preparing it efficiently for inclusion in the Data Lake.Technologies:- Jira- Kanban- Filezilla- AMPscript- SQL Language- SQL Server Management Studio- Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder, Query Studio, and -Contact Builder)Activities:- Reliable data transfer to SFTP.- Precise audience segmentation using SQL language.- Creation of targeted templates on Facebook for distribution via WhatsApp.- Competent administration of CRM tools in Salesforce Marketing Cloud, encompassing various crucial -functionalities.- Performance of a central role in collaboration with the Squad, involving the creation, adjustment, and evaluation of churn recovery process results.

-> Management of CRM tools (Salesforce Marketing Cloud: Email Studio, Automation Studio, Journey Builder and Contact Builder);-> Responsible for segmenting bases for punctual firing of communications aimed at capitation and conversion of leads.-> Responsible for proposing and implementing process improvements;-> Conducting meetings with the team for decision making;-> Database segmentation – SQL;

I served as a Commercial Advisor, where meeting sales targets was a key aspect of the role. The targets were related to converting leads into undergraduate students. Among the 15 advisors, I consistently stood out for regularly achieving the established goals. This was accomplished with the dual responsibility of not only converting potential customers but also managing email and SMS dispatches via SFMC.- Marketing Cloud (SMS and Email dispatches);- Salesforce (Lead portfolio management);- Negotiation, Persuasion, Storytelling;- Customer conversion and retention;- Sales funnel.

I had the pleasure of experiencing the challenge of selling furniture and appliances in a period of four months. In addition to being a salesperson, I worked at the company as a furniture assembler and at a glance as social media for the company. The friends I made and the experiences I acquired were of great importance for me to get here. And as I always say: It's just the beginning!