A 4-years career in Marketing & Communication at Microsoft, starts as an intern in 10/01/2011 at Retail Group and conquer the opportunity to become a marketing analyst in 08/01/2012 at Xbox Brasil BG. Experience of planning and coordinating marketing materials at Brazilians retailers and e-tailers such as especial projects, marketing founds and campaigns. Ability to coordinate special project with agencies and others stakeholders, approving materials, generating briefings and participating on the creative process.Responsible for digital marketing planning related to Xbox in Brasil, managing and coordinating all of the Xbox official digital channels (facebook, twitter, Pinterest, YouTube and official website). Responsible for support online marketing campaigns, creation of materials, brand strategy and execution in order to deliver marketing messages to the costumers. As part of the result, achieved 2 Million fans on the official Xbox Brasil facebook page (represents an increase of 67% in 6 months). Responsible for supporting PR activities, media briefings and editorial publications on online partners.In 01/12/2013 became Xbox Marketing Planner and has the responsibility to help planning all marketing sales activities, as SKUs forecasting, Rebates actions, price reduction, price protection, SAP collaboration, price list and SKU availability. Analyze the SKUs availability on the market (retailers) and on the factory as well as on each official distributors to understand the Weeks of sales and Inventory of a determinate SKU, also the EOL and weeks of sale to help the product managers to start a marketing activity if necessary.In 01/10/2014, has the opportunity to became a Marketing strategist, been able to coordinate all the Marketing activities including budget division, social media and digital strategy, PR, Xbox official website, marketing campaigns, partnerships and endomarketing, with the objective to drive a 360º experience.