Matheus Almeida Email & Phone Number

Canada

Vancouver, British Columbia, Canada

The Company you KeepDanica Brands, a product-focused and customer-centric company, creating modern home and living décor products that deliver colour, pattern, and thoughtful design. Best known for our exclusive and unique houseware, giftware, and home furnishing designs. Brimming with vitality, each collection is composed with quality, function, and joy on top of mind since 1984. Dedicated to giving back to our communities and bringing quality home décor to our customers through our B2B and DTC divisions globally. www.danicabrands.com

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Managed daily e-commerce sales operations, focusing on seamless execution and customer satisfaction. • Conducted sales analysis to drive strategic growth and increase sales volume. • Coordinated with warehouse partners to ensure efficient B2C order fulfillment. • Oversaw multiple Shopify stores, optimizing performance and user experience. • Developed e-commerce sales strategies and conducted sales forecasting to guide decision-making. • Created strategic reports to support data-driven business insights and continuous improvement.

Vancouver, British Columbia, Canada

• Researched suppliers for large event rentals. • Created a report to reduce product costs. • Developed a cost-tracking report for the car fleet to promote savings.

Cajamar, São Paulo, Brazil

• Monitored and optimized customer pricing and markup strategies, ensuring profitability and competitiveness. • Controlled the sell-in and sell-out performance of Bic’s products and categories across small/medium retail, key accounts, and cash-and-carry channels. • Conducted distribution analysis of POS materials and products to ensure compliance with strategic placement, visibility, and promotional execution at retail locations. • Supported the management and training of a secondary sales force, fostering product knowledge and sales effectiveness. • Performed in-depth inventory analysis to identify restocking needs, minimize stockouts, and uncover new growth opportunities.

São Paulo Area, Brazil

• Managed key account relationships within the supermarket distribution channel, leading client negotiations and strategic product introductions to maximize visibility and sales. • Conducted comprehensive Sell-In and Sell-Out reporting, providing actionable insights to drive sales performance and support data-driven decision-making. • Developed and implemented impactful point-of-sale (POS) promotions across Brazil, tailored to market trends and client needs, enhancing product reach and customer engagement nationwide. • Actively collaborated with cross-functional teams to optimize promotional strategies, strengthen client partnerships, and increase market share.

São Paulo Area, Brazil

• Brand Activation: Supported the development and execution of brand activation initiatives to enhance product visibility and engagement. • Strategic Collaboration: Partnered closely with the Trade Marketing team to implement strategic plans and optimize brand positioning at the point of sale. • Creative Development: Actively contributed to brainstorming and developing new communication opportunities to elevate product and brand awareness. • Business Growth Identification: Analyzed market trends to identify and propose new business opportunities, both short and long term. • Agency Collaboration: Developed detailed briefings for advertising agencies to align creative work with brand goals. • Performance Analysis: Conducted and analyzed Nielsen reports and tracked the performance of POS materials to measure impact and drive improvement

Diploma In International Business, International/Global Studies

Bachelor Of Advertising Communications, Marketing