- Lead the tool strategy on a global scale, from the design of the roadmap of each tool, definition of KPIs, delivery schedule, assembly of the squad responsible for the project, to the forecast of necessary resources for the execution and monitoring of results;- Monitor the use of tools and create optimization routines in order to leverage the generation of leads, trials, and new payments;- Thinking and developing co-marketing actions with partners that have synergy with our business, in order to increase the reach of the tools and, consequently, intensify their conversion;- Develop reports that follow the evolution of tools and co-marketing actions developed;- Align strategies with content, nutrition, SEO, and other areas of marketing, in order to maximize results and traffic of the materials produced

- Develop new customer acquisition strategies within the product with action plans to constantly improve results- Develop new sources of revenue within the product- Implement and measure product events in search of platform activation, retention, and gamification strategies- Structure and carry out onboarding and product tests- Design of the new pricing strategy for the platform as strategic positioning- Alignment of marketing and product launching new features and metrification of these actions- Definition of rules for working with Product Led Growth within the platform- Definition of engagement actions with MQLs and PQLs

- Define product strategies- Create and specify features and product improvements, using agile project management with an emphasis on user experience- Connect and communicate with all project stakeholders (customers, users, and team);- Monitor all phases of development of new solutions (concept, feasibility study, design, development, and approval)- Responsible for managing and prioritizing the roadmap, following the product strategy and managing customer input and user behavior- Map functional and non-functional requirements, technical limitations and business value- Detail and specify interactions with the product, as well as its visual requirements- Conduct research and prototypes of new features and validation with customers/users.

- Propose new processes and/or documentation according to the needs of the team and the product- Contribute to the creation of Playbooks for the team- Create new tools focused on product growth- Propose solutions to increase KPIs and drive product growth- Propose tests and hypotheses focused on Growth- Create strategies focused on customer acquisition, activation and retention- Collect user insights on feature enhancements and platform evolution- Create strategies for prioritizing growth channels- Manage the process of generating Leads and MQLs and PQLs

- Create and monitor marketing and product metrics and KPIs- Define and drive product growth goals focused on acquisition, activation, and retention- Create and optimize experiments focusing on product growth and expansion- Make decisions based on data and conversion- Interface with all areas involved in the development of strategies- Analyze market behavior and trends through research- Web Analytics

Responsible for mapping customer issues and developing tools.

Part of the Professional Services team, specializing in leveraging the inbound strategy of clients from various segments.- Development of customized solutions to achieve the specific objectives of each project, eg traffic generation, lead generation, etc- Creation and implementation of landing pages focused on conversion- Produce nutrition streams that aim to educate leads, from downloading rich material to the final customer solution

Responsible for creating digital strategies to attract new customers and increase sales of the company. In addition to creating and managing websites, also responsible for generating market analysis reports, analysis, and creation of marketing campaigns, analysis, and implementation of commercial campaigns.