Matheus Miland Email & Phone Number

Rio De Janeiro, Rio De Janeiro, Brazil

São Paulo, Brasil

I’ve been playing a fundamental role for the collection and analysis of data regarding users behavior and website performance: * Jira for project management; * Setup/maintenance of Google Analytics to collect users data and make it available for internal analysis by our clients;* Google Tag Manager setup/maintenance;* Dashboard construction with Looker Studio;* Analysis of data from our clients websites to improve performance;* Setup/documentation of a new dataLayer version for e-commerce data tracking (GA4).

Rio De Janeiro, Rio De Janeiro, Brasil

I worked as a Web Analytics consultant at Vertex. My responsibilities were:* Developing a measurement plan;* Configuring the clients business intelligence tools such as Google Analytics and Looker Studio for data visualization and integrating them with other tools;* Setting up tags and cleaning up unnecessary tags in the client’s Google Tag Manager;* Analyzing data to identify bottlenecks and potential opportunities to increase sales for the client; * Creating documentation for a new dataLayer to meet the client’s measurement needs.

Rio De Janeiro, Brasil

I played a role focused on the company 's web analytics area:* Tagging the publisher's products using javascript and tag management tools such as Google Tag Manager and Tealium IQ;* Implementing solutions related to Google Analytics such as generating reports, linking other products to Google Analytics and managing everything that encompasses properties/views;* Dashboard construction and maintenance with looker studio.

Rio De Janeiro, Brasil

In this role, I worked solving problems related to the company 's web analytics area. For example, tagging and making settings related to Google Analytics and Google Tag Manager. I also carried out A/B tests on some of the products with Google Optimize.