Matheus Teixeira Torrano Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Responsible for supporting the systems and processes that enable the go-to-market team (Customer Success, Channel Partners, Direct Sales, and Marketing) to perform optimally in their roles.• Maintenance of marketing technology stack, including Marketo, Zapier, Wordpress, GoDaddy, and others• Build new processes and optimize existing ones aiming scalability of the operation• Evaluate new marketing technologies and vendors• Knowledge management via accurate and updated documentation• Implementation of data hygiene and data standardization operations to guarantee data consistency• Build reports and dashboards to track marketing efficiency and support ongoing optimizations• Support outbound efforts and lead generation campaigns launching and maintenance• Ensure the good use of templates, tokens and processes aiming scalability• Work with go-to-market teams to support their initiatives with efficient and updated landing pages and emails for different audiences

São Paulo, Brazil

São Paulo, São Paulo, Brazil

São Paulo Area, Brazil

São Paulo Area, Brazil

Ribeirão Preto E Região, Brasil

Responsible for all marketing activities, including:• Brand positioning• Expansion of user base (from 0 to 160.000+ users and 1.700+ universities in Brazil)• Planning and execution of campaigns for B2B clients (such as Red Bull, Smart Fit, Coca-Cola and Nike)• Supporting the ambassadors program (130+ volunteer brand advocates)• Application of hypotheses tests focused on growth• Structuring of push notifications and mobile messages strategy (using OneSignal)• Redesign of app's user interface (Android and iOS)• Launching of the mobile app for Android and iOS• Follow-up of collaborators, both internally and externally (such as suppliers and agencies)• Creation of content and advertising (using Adobe Photoshop for graphic design)• Relationship with sponsors and partners• Development of business's marketing strategy• Realization of events for the universitary public• Preservation of an updated presence in virtual stores (Play Store and App Store) according to ASO best practicesGuni is a university network that aims to help students through their university life, offering internship opportunities, universitary events, relevant content and tools for academic management, such as absence control, class list, note sharing and information about the campi.

Ribeirão Preto E Região, Brasil

Digital Strategist and Account Services:• Implementation of automated workflows for lead nurturing (using HubSpot)• Responsible for apllying inbound marketing concepts in key accounts strategies• Relationship with key accounts• Creative team production review• Follow-up of the agency workflow• Elaboration of performance reports• Creation of copy for advertising pieces• Planning of digital strategy for key accounts

Ribeirão Preto

Communication and International Office:• Development of the visual identity of the International Office and Communications Office (using Adobe Photoshop and CorelDRAW)• Negotiation of international academic cooperation agreements with foreign universities (China, Italy, Spain, Germany, Argentina, United Kingdom)• Creation of a weekly newsletter for the entire academic community• Relationship with foreign institutions• Institutional website translation for english version• Launch and creation of content for official pages in social media• Support students during their exchange programs (both incoming and outgoing students)

Ribeirão Preto E Região, Brasil

• Content creation for the agency's blog• Creation of both online and offline ads• Review of copies and ads of other creatives

Master Of Business Administration - Mba, Digital Businesses And Artificial Intelligence

Bachelor'S Degree, Business Administration And Management, General

• iTeam USP-RP: jul/2013 - dec/2014 • Júnior FEA-RP: mar/2012 - dec/2014