João Pedro Martins Dente Email & Phone Number

Providing marketing consultation and strategic guidance to Superside customers. Developing marketing strategy and communication plans for scale-up businesses around the world.Superside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale.

• Skillfully managed and optimized paid media campaigns on Meta Ads and Google Ads, with a core focus on driving lead and MQL (Marketing Qualified Lead) acquisition, improving the quality of our leads and resulting in a higher Lead-to-Customer conversion rate.• Played an instrumental role in swiftly bringing essential paid search (SEM) operations in-house, charting a decisive path forward for lead acquisition and reducing costs.• Planned, created, and executed monthly campaigns to reengage inactive users, successfully transforming stale leads into high-potential MQLs through a dynamic mix of email, SMS, and paid media initiatives.• Developed reports and dashboards to track and analyze results using HubSpot, enabling the seamless tracking, analysis, and interpretation of campaign outcomes. This data-driven approach facilitated informed decision-making and ongoing campaign optimization.• Successfully boosted the company's Google rating from 1.6 to 3.5 stars by implementing incentive campaigns targeted at our most engaged members.

São Paulo, Brazil

• Drove outstanding paid media results through a strategy revamp on Meta and Google, leading to a 15% decrease in CAC (customer acquistion cost).• Initiated and diversified our digital advertising horizons by launching campaigns on TikTok and Taboola, effectively expanding our outreach to previously untapped potential customers.• Collaborated closely with the creative team to develop various ad creatives and messages. This collaborative effort resulted in compelling visuals and content that resonated effectively with the target audience.

São Paulo, Brazil

• Strategically implemented Paid Social (Meta, TikTok, LinkedIn) and SEM (Google) strategies for retail powerhouses Casas Bahia, Ponto, and Extra.com, thriving in a dynamic and highly competitive digital landscape and driving robust revenue growth.• Navigated the challenging Black Friday landscape by crafting tailored campaigns, collaborating seamlessly with cross-functional teams and external partners and driving remarkable performance during this critical period.

São Paulo, Brazil

• Achieved a 30% increase in ROAS (return on ad spend) through a strategic overhaul of Magazine Luiza's digital campaigns, optimizing performance and maximizing profitability.• Catalyzed and fine-tuned digital advertising initiatives for industry leaders including Kimberly-Clark, Warner Bros., and Magazine Luiza, leveraging diverse platforms such as Meta, Google, and Twitter to enhance brand reach and conversion rates.• Played an instrumental role in conceiving and executing highly impactful media plans for renowned brands like Scott Duramax and Plenitud, contributing to to enhance their digital reach in alignment with their already robust offline presence.

São Paulo, Brazil

São Paulo, Brazil

• Developed and implemented tailored paid media strategy, successfully launching campaigns in new international markets (Hong Kong, Singapore and New Zealand) and expanding brand presence.• Managed dynamic digital campaigns across Latin America, Asia, and Oceania, seamlessly integrating content acquisition, branding, paid social, and lead generation efforts to drive heightened engagement and substantial growth in sign-ups and user generated content• Successfully orchestrated a seamless digital brand migration strategy from Love Mondays to Glassdoor, ensuring a smooth transition that retained a significant portion of our user base and drove a notable increase in new user sign-ups within a short timeframe.• Crafted compelling content for the B2C blog, strategically aligned with SEO priorities, strengthening the brand's online visibility and influence.

São Paulo, Brazil

• Tailor-made strategy development and campaign optimization for different companies (e-commerces to flower shops), leading to a better understanding of the Facebook Ads platform by the advertisers and higher conversion rates for their businesses.

São Paulo, Brazil

Individual and group classes, for students of all ages and levels (basic to advanced).