Candela Medical is the global leader in the medical aesthetic device marketplace, offering a broad product portfolio and global service across a worldwide distribution network.

During these two roles my contributions have included:• Overseeing and participating to significant company growth over a ten-year tenure across all areas of revenue, IBIT, profitability and market share (now # 1 in Australia, up from # 3), and employees growing from 20 to 50. • Supervising extensive physical expansion from one location in Sydney to offices in Brisbane, Melbourne, and Auckland with thousands of customers across Australia and New Zealand. • Leading the business through turmoil during Covid to emerge stronger than ever, maintaining a robust position in the market and achieving swift recovery and growth soon after. • Managing several new innovative approaches to marketing and positioning of products as test cases for the global business, which subsequently informed decisions in other international markets.• Initiating strategy to extend industry standard warranty period from one to three years with immense success - both from a customer satisfaction and commercial perspective. • Increasing profitability and market share while driving significant competitive advantage, with all competitors still unable to match Candela's more favourable terms. • Designing and executing a new transparent pricing strategy, forming the basis of a new global direction. • Being selected to join the global operating committee in 2018, charged with developing new business strategies and directly providing advice and support to the global C suite.

During these two roles I:• Led a team and drove sales opportunities using an integrity selling approach.• Developed new relationships particularly with key opinion leaders.• Collaborated on the development and implementation of marketing and brand-building strategies.• Promoted and presented the organisation at conferences and trade shows.• Won several awards including Top Performing Business Manager and Employee of the Year.

• Developed and implemented strategies to maintain and expand the existing customer base, identified new business opportunities, and grew customer relationships and sales across NSW and ACT in a territory of over 150 accounts. • Significantly elevated sales by consistently achieving and over-achieving budget by up to 120%. • Was subsequently offered the role of Global Sales Manager due to outstanding performance in the Account Manager role, but chose to accept the position at Syneron Candela, a role which had been specifically created for me.