Responsible for developing a global app marketing program from conception (app store optimization, push notifications, in-app, SMS) and channel strategies for global acquisition, engagement, and retention to enhance user experience and drive top-line revenue growth for annual contract memberships, subscription memberships, and pay-as-you-go access to workspace.Key responsibilities and achievements:• Scoped the architecture and led the cross-team roadmap to successfully launch WeWork's first app marketing program globally across USC, EMEA and APAC• Owned and shaped agile customer lifecycle experiences defined using user surveys, product data trends, and multi-variant testing to effectively enhance customer experience, minimize opportunity gaps and drive product usage in support of business goals • Introduced a comprehensive data reporting framework to efficiently build cross-team customer marketing lifecycle health and performance reports tied to the execution of go-to-market launch campaigns, ongoing automations, and optimization opportunities • Led collaborative efforts to introduce workspace and ancillary product offerings to new and existing target markets, which included the development of GTM roadmaps integrating mobile into the channel strategy mixWeWork offers flexible spaces and solutions globally for established enterprise businesses or growing startups to move their business forward.

Responsible for membership lifecycle vision (focusing on activations, new user experience, and retention through email, push, sms, in-app). Always looking to reveal value that resonates.Key responsibilities and achievements:• Ran point on content development, a/b testing, and deployment of lifecycle programs for core and new products without disruption to existing performance metrics. Supported by the design and product team. • Continuously analyzed data to define and execute optimization strategies to improve baseline conversion metrics for new sign ups by double digits and effectively segment core lifecycle based on user subscription activity using email, push, and sms to drive activations. • Introduced automated NPS and user feedback survey programs into lifecycle to support product improvement and customer advocacy. Honorable mentions: • Built an independent Financial Pulse email lifecycle program segmented by content pertaining to user’s biggest financial struggle (spending, borrowing, planning, or saving) and maintained a drip series average open rate of 44% and click-through rate of 7.67%. Unbelievable sustained performance. Tons of fun with support from the content marketing team and former VP of Growth. • Rolled out first-ever celebrity lifecycle campaign from conception to execution. Brigit helps everyday Americans build a brighter financial future with transparent, fair, and simple financial tools to help with wise spending, avoiding unfair fees, and igniting the path to saving more.

Responsible for owned CRM strategy, along with contributions to process development, data integrity, and partner relationships focused on optimizing customer retention and advocacy.Key responsibilities and achievements:• Liaised with internal partners to listen, understand and identify consumer needs to improve customer advocacy affected by response times, response macros and automated information regarding fulfillment provided by both internal and external partners • Connected dots from analytics using Looker that tell a story of consumer behavior and brand performance primarily focused on order completion and fulfillment • Managed internal partner relations to collaboratively enhance customer experience using CRM segmentation and customer feedback briefs to support idea validation for product team and opportunity discovery for fashion designer partnersModa Operandi curates leading and emerging designers from around the world, bringing the best of their in-season assortment and the entirety of their next season collections to a global audience.

Consulted on marketing management strategy, including CRM implementation and effectiveness, market positioning, and sales.

(acquired by Living New York)Responsible for managing external and internal channel partners, support demand generation for a portfolio of over 5,000+ residential properties throughout NYC, coordination of data architecture for marketing operations in conjunction with sales and leasing. Oversaw a small internal team and external partners devoted to the customer lifecycle optimization process, monitor, analyze and identify real estate market trends, and manage campaign deliverables. Key responsibilities and achievements: • Led content development ideation and planning for campaign creatives and content assets across lifecycle (web, email, social) carried out by design and marketing • Coordinated with external engineering partners and internal creative teams to conduct a/b testing for homepage property search, property display page, and email campaigns to boost lead generation conversion and refine marketing strategy • Understand and leverage consumer insights to provide solutions and ideas that bridge web, email, social media to maximize consumer engagement and conversion• Unveil significant patterns and correlations within large sets of data provided by sales and operations teams.Mdrn. was a vertically-integrated boutique real estate firm focused on innovative residential services ranging from investment and development, sales and leasing, management and residential technology.

Focus: Content development. Channel partner relations. Email marketing. Key responsibilities and achievements: • Liaise between design team and agents to communicate and coordinate project delivery and all necessary marketing content (design assets, copywriting, photography, etc.) • Consulted with real estate agent partners to develop marketing plans to maximize their budgets to yield favorable ROI using multiple channels including direct mail, email, photography, video, social, email and branding initiatives • Actualized and implemented a refined CRM lifecycle strategy primarily focusing on activating and integrating agent dashboards into company marketing automation platform to to drive engagement, boosting annual sales transactions (agents would approve personalized marketing material that would go out on their behalf so they would spend more time focusing on closing deals)

(Launched on founding team. Formerly a sister product of Mdrn.)Responsible for actualizing, driving and executing business development strategy, establishing business partnerships and end-to-end CRM processes. Key responsibilities and achievements: • Led market and competitive assessments and represented the customer by surfacing qualitative and quantitative insights to shape product direction• Partnered with design to compose visually compelling pitch decks and brand storytelling marketing collateral for stakeholders• Proactively scoped and refined business development strategy focusing on identifying opportunity for new brand partnerships and landing pages nurturing a list build of ~9,000 leads for product launch through guerrilla marketing and partner enablement• Supported project management between engineering, business development, and design from conception through MVP market launch Stoop is a flexible living, short-term rental marketplace that offers turnkey furnished residences and bedrooms on-demand with flexible lease terms of over 30 days.

(Now DBA: Silverlight Digital)Responsible for coordinating with the VP of Business Development in prospecting for new leads in the healthcare industry primarily specializing in pharmaceutical devices, developing industry trend reports, and tracking sales activity in CRM.Key responsibilities and achievements:• Provided contribution to lead generation strategy segmenting clients based on three tiers focusing on size long-term needs • Organized educational materials for new advertisers transitioning from traditional media to digital advertising campaign plans • Supported database health with coherent data cleanse, list building and segmentation to streamline sales automation efforts • Exceeded assigned monthly quotas for generating new leads TRAFFIQ is a digital media agency that looks across the entire digital spectrum to recommend the best approach for its clients, including display, search, mobile, video and social.