Mathew Yu Email & Phone Number

Hong Kong Sar

Hong Kong

Hong Kong

• Build up Digital Project Team, team structure and team policy.• Project management of digital solutions.• Apply Agile, Waterfall and SDLC methodology on all projects.• Setting budgets and agreeing project time scales and deadlines with clients.• Holding weekly internal and external meetings on progress.• Single point of contact for all communications between the customers, vendors and Company.• Prepare and approval Statement of Work (SOW), User Acceptance Test (UAT) & Proof of Concept (POC).• Prepare stress test and production rollout plan.• Managing staff to ensure that all milestones are achieved within the agreed timeframes.• Ensuring effective quality control processes are in place to monitor deliverables produced.• Maintaining client relationships.• Responsible for identifying, analyzing, measuring and managing project risks.• Conducting regular impact analysis in order to assess the consequences of the project deliverables on other sections of the business.• Keeping accurate administrative records of expenditure, accounting, costing and billing.• Assisting the technical team in their design and development tasks.• Producing project definitions to include validated functional requirements, scope, roles, responsibilities, budgets, timescales and resources.

Hong Kong

Project management of digital solutionsE-Marketplace platform set up & System Operation• Lead E-marketplace platform set-up, feature enhancement including programming, data-mining, UI & UX, wireframe• Lead the consolidation of Marketing budgets and tracking for E-Commerce team• Lead the preparation of E-Commerce communications internally and externally for meetings / presentations / customer visits & topics related to digital transformation of Retail division• Lead the Pricing topic for E-Commerce team working closely with strategy and Ops team• Oversee & manage all the production, operation, CS & accounting flow from planning to execution• Closely communicate with partners, affiliates & merchants to launch deals & promotion via Integrated platform • Deploy and manage e-coupon system and CMS, and arrange promotion schedule. • Contribute to strategic monitoring of programs by being in-touch with the deployment actions• Created and tracked weekly email marketing campaigns.• Worked with key stakeholders to determine KPIs, track and report success of the set goals.• Prepare production rollout plan, accompanied by marketing campaign to generate amount of consumer• Acquire partners & affiliate into e-commence platform.Product development, CRM and Digital marketing• Formulate CRM and digital marketing plan to drive member acquisition, retention and ultimately revenue• Lead CRM & data-mining structure set-up, mobile app feature enhancement and digital platforms integration• Formulate Mobile App / Online game, Social Media promotional campaigns for member engagement and build sales opportunities • Manage internal and external parties from initiating idea to execute digital marketing campaigns• Control and monitor the P&L of all the development and campaign projects• Analyse and monitor members’ behaviour and trend to assess suitability of BI solutions• Initiate & manage joint promotions with premium brands & content partners

Hong Kong

• Deploy Microsoft Server, Exchange Sever & SQL Server in Hong Kong & Asia region.• Deploy network infrastructure in Hong Kong & Asia region• Deploy Company Website• ERP system implementation• Supervise IT team to accomplish daily support• Coordinate with system vendors in deploying system applications• To provide problem solving and day-to-day administration of all issues relate to MS Windows server; Firewall; Email server; VPN / WAN / SQL server; MS Access and HTML Implement network projects to improve network to cope with the pace of the company & industry• To act as a contact point to our network provider on any network problems and enhancements• Support all network operating systems and servers in the Asia Pacific region• To perform PC support function and act as the technical consultant to users• Manage the network, servers, modems, routers within the region• Ensure a smooth network operations within the region• Ensure a virus-free environment

Vancouver, British Columbia, Canada