Mathias Lanni Email & Phone Number

Conservation Labs mission is to empower cost-effective and sustainable water use. Our first product, H2know, is smart water technology for connected properties. This is our big challenge: there are over 3 trillion gallons of unwanted water use each year in the U.S. alone, costing us $70 billion. With water, a little knowledge goes a long way. H2know helps.

Helping businesses grow

Miami/Fort Lauderdale Area

• Velocidi is a marketing intelligence SaaS platform that delivers brands a realtime, single view of marketing performance for collaborative insights and faster, more effective decisions.Develop go-to-market strategy for.
• Repositioned corporate brand and launched marketing for its flagship product, resulting in 30% annual growth.
• Implemented Product Management & Marketing process to align product, marketing and sales.

San Francisco Bay Area

• Oversee all day-to-day business operations for the San Francisco office including management of a staff of six; lead the west coast team in achieving all profitable growth targets for a next generation digital.
• Spearhead client initiatives for Fortune 100 companies including Microsoft, Adobe, EMC and VMware.Selected Accomplishments:
• Achieved a 100% annual revenue increase in first year.
• Upgraded Microsoft account from project-based status into digital creative agency of record account relationship.
• Implemented enterprise-wide Net Promoter Score quality initiative; improved customer satisfaction ratings of west coast clients’ by 100% year over year.
• Implemented agency-wide agile media planning service for paid media audience acquisition.

Greater New York City Area

• Supported the development of best-in-class online (web, mobile, video and social platforms) brand communications and created and employed digital strategies for small businesses and start-up’s on short-term digital.
• Identified marketplace opportunities, generated leads, engaged new clients, developed proposals and presented digital offerings and strategies to prospective accounts; customized digital campaigns based on the client's.
• Tracked clients’ success with existing digital campaigns and identified strategies to retain business; provided insightful reporting of online brand marketing efforts through engagement and revenue performance.
• Rebranded and established demand generation funnels for a professional trading firm.
• Wrote the marketing launch plan for a food start-up.
• Created marketing plan for a digital marketing agency start-up.

Greater New York City Area

• Founded and led an investment and financial education firm with the goal of elevating the financial intelligence of society.
• Built real estate investment portfolio, driving property acquisition, renovation and property management activities.
• Directed trading activities of account with $100K buying power.
• Recruited and coached real estate investment and trading candidates.Selected Accomplishments:
• Developed an educational course for use at the trading desk of a professional firm.
• Rehabilitated three properties and managed 10 units.

Greater New York City Area

• Managed Financial, Creative and Technology divisions, with direct responsibility for a staff of 85+ including account planners, creative directors, art directors/designers, copy directors/copy writers, project.
• Transformed digital unit from project-based web development shop to digital marketing agency capable of winning and executing digital agency-of-record assignments.
• Championed rebranding and marketing efforts which elevated Edelman to the status of a digital marketing leader.
• Selected to develop and lead implementation of a three year business plan that doubled the size of the digital business within two years and set up the framework to globalize the digital offering throughout Edelman’s.
• Partnered and built relationships with senior clients at Johnson and Johnson, resulting in long term relationship that included work over several brands (Ortho Evra, Ortho Tri-Cyclen, Ortho Tri-Cyclen Lo, Prezista and.
• Conceived and launched first social media engagement program implemented within Johnson and Johnson family of companies for their Children’s Motrin Product.

Greater New York City Area

• Hand-picked to create and lead the strategic account planning function and facilitate the creative development process to integrate digital campaigns into the marketing communications strategy of clients, including.
• Identified online communities, partnerships and other social media opportunities to engage online communities.Selected Accomplishments:
• Pioneered the use of online anthropological research and other collaborative research methodologies and communities to influence strategy for high-profile clients such as Johnson and Johnson’s Prezista brand and Church.

Greater New York City Area

• Led account management function for growing digital division and managed unit’s largest client; recruited, trained, mentored and managed a team of 15 account directors, account executives, art directors and.
• Established and developed written operational procedures that defined agency’s client service process from discovery through execution; set the standards of service and created tools for use by account managers to.
• Managed relationship with Johnson and Johnson’s Ortho Women’s Health franchise; grew client into Edelman’s first digital agency of record assignment with ownership of a $2M annual online marketing budget.

Greater New York City Area

• Account Director, Edelman Interactive Solutions (Feb. 2003 - Jun. 2004)Oversaw web development and search engine marketing projects with total ownership of all phases of the project management lifecycle including.
• Supported worldwide director by assuming additional operational responsibilities including staff recruitment and training and client billing.Selected Accomplishments:
• Implemented a client service process that increased division’s composite quality score from 7.8 to 8.4.

Drove the agency’s effort in winning and servicing long-term engagement with Ortho McNeil Pharmaceutical. Managed web development projects for Pharmacia (Corporate), Purdue Pharma (Senekot) and Dupont Pharmaceuticals (Cumadin).

Greater New York City Area

• Harrison and StarLowe McAdams Healthcare
• Successfully negotiated $1.4M contract and supervised promotional launch of SightStreet.com, a business-to-business Internet company for the ophthalmic industry.
• Supervised $2M relationship with Brystol-Myers Squibb; and managed new business pitch that resulted in $500K contract with newly formed healthcare company.
• Boosted projected billings 60% and earned agency of record relationships with Merck & Co and Schering Plough.