Paid Marketing Manager
Current- Define and implement a paid strategy.- Manage and oversee paid acquisition channels.- Monitor campaigns performance and budget allocations.- Identify and test new growth opportunities.
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Mathieu Coriou is listed as Senior Paid Marketing Manager @ Pennylane | Digital Marketing Expert at Pennylane, a with 56 employees, based in Paris, ÎLe-De-France, France. AeroLeads shows a matched LinkedIn profile for Mathieu Coriou.
Mathieu Coriou previously worked as Paid Marketing Manager at Pennylane and Consultant Marketing Digital & Expert Paid Ads at Self-Employed. Mathieu Coriou holds Master'S Degree, Marketing from Icn Business School.
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With over 11 years of experience in digital marketing and online advertising, I am currently Senior Paid Acquisition Manager at Pennylane, which is the first platform to combine production software for chartered accountants and a financial management tool for their clients..My main role is to assist the Head of Acquisition in building and implementing the acquisition strategy of Pennylane. I define and optimize the media mix, monitor and analyze the key performance indicators, and collaborate with various internal and external stakeholders.
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Ville De Paris, Île-De-France, France
- Define and implement a paid strategy.- Manage and oversee paid acquisition channels.- Monitor campaigns performance and budget allocations.- Identify and test new growth opportunities.
Ville De Paris, Île-De-France, France
Expert in digital marketing and online advertising since 2014, I am currently Senior Paid Acquisition Manager in Paris.
Ville De Paris, Île-De-France, France
- Development and implementation of an international online acquisition strategy- Management of acquisition levers: SEA, Social, affiliate marketing and SEO- Management of partners & service providers- Support for inbound and outbound campaigns- Coordinating CRM usage between sales and marketing
Ville De Paris, Île-De-France, France
- Design, implement and continuously adapt the digital strategy and media mix (online / offline)- Supervise and optimize our paid and organic acquisition channels based on performance- Creation and development of Cyclofix's customer retention strategy- Participate in the development and deployment of new B2C/B2B offers- Produce and provide Cyclofix teams with internal performance reports, with the help of the Data team
Région De Paris, France
- Management of a team of 4 people and relations with external service providers- Production of strategic recommendations (New business & Key accounts)- Support for operational activities and monitor the team's customer relations- Recruitment and training of new resourcesClients: Pasquier, AD Auto, Tahiti Tourisme, Reblochon, Gitem, Ryobi, l'Express, Columbus Café and more
Luxembourg
- Management of 1 intern & operational coordination of the team- Production and presentation of our strategic pre-sales recommendations- Creation and management of advertising campaigns for my customer portfolio (Adwords, Bing, Facebook, LinkedIn, etc.)- Reporting, analysis of results and implementation of our recommendations- Contact and negotiation with our advertising partners- Curation and regular monitoring, to follow, anticipate and share new trends and innovations in… Show more - Management of 1 intern & operational coordination of the team- Production and presentation of our strategic pre-sales recommendations- Creation and management of advertising campaigns for my customer portfolio (Adwords, Bing, Facebook, LinkedIn, etc.)- Reporting, analysis of results and implementation of our recommendations- Contact and negotiation with our advertising partners- Curation and regular monitoring, to follow, anticipate and share new trends and innovations in the businessClients : Arkopharma, Autobacs, AXA, BNP Paribas, Buffalo Grill, Citroën, Columbia Sportswear, DS Automobiles, Logitech, Primagaz and more Show less
Luxembourg
- Implementation and monitoring of ROI-focused digital campaigns: Google Adwords, Facebook Ads, Twitter, etc.- Use of analysis tools like Google Analytics- Advertising performance analysis, optimization and reportingClients: BIC, BNP Paribas, Citroën: BIC, BNP Paribas, Carré de l'Habitat, Citroën, Générale d'Optique, Grand Optical, Le Petit Ballon, Menarini, Viessmann and more
Région De Boulogne-Billancourt, France
- Audit and follow-up of our customers' digital strategy, using Synomia tools- Production of strategic pre-sales recommendations, using Synomia tools- Production of performance reports for customersClients : Mitsubishi Electric, Le Parfait, Legrand
Other employees you can reach at pennylane.tech. View company contacts for 56 employees →
Emilie Roussety
Colleague at PennylaneFontaines-Sur-Saône, Auvergne-Rhône-Alpes, France
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AB
Adèle Beauchamp
Colleague at PennylaneBayonne, Nouvelle-Aquitaine, France
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TM
Timothée Maubon
Colleague at PennylaneParis, Île-De-France, France
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EN
Elise Naves
Colleague at PennylaneGreater Paris Metropolitan Region, France
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LV
Louis Venne
Colleague at PennylaneToulouse, Occitanie, France
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MD
Marie Desjonquères
Colleague at PennylaneParis, Île-De-France, France
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EM
Etienne Morel
Colleague at PennylaneLyon, Auvergne-Rhône-Alpes, France
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HL
Houda Lahrichi
Colleague at PennylaneParis, Île-De-France, France
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CH
Charlène Humbert
Colleague at PennylaneMontpellier, Occitanie, France
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VN
Victor Novitskyi
Colleague at PennylaneLviv, Ukraine
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Activities and Societies: Latina Association With over 109 years of experience in private education, ICN Business school is among.
The University of Canberra (UC) is a public university that is located in Bruce, Canberra, Australian Capital Territory. UC offers.
The University Paris-Sud (University Paris-XI) is a French university created on January 1, 1971 and located on the departments.
The Université du Québec à Montréal (UQAM) is a public university based in Montreal, Quebec, Canada. It is a French-language university.
Quick answers generated from the profile data available on this page.
Mathieu Coriou works for Pennylane.
Mathieu Coriou is listed as Senior Paid Marketing Manager @ Pennylane | Digital Marketing Expert at Pennylane.
Mathieu Coriou is based in Paris, ÎLe-De-France, France while working with Pennylane.
Mathieu Coriou has worked for Pennylane, Self-Employed, Expensya, Cyclofix, and Big Success France.
Mathieu Coriou's colleagues at Pennylane include Emilie Roussety, Adèle Beauchamp, Timothée Maubon, Elise Naves, and Louis Venne.
You can use AeroLeads to view verified contact signals for Mathieu Coriou at Pennylane, including work email, phone, and LinkedIn data when available.
Mathieu Coriou holds Master'S Degree, Marketing from Icn Business School.
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