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Mathieu Le Guével is listed as Data marketing governance | Freelance consultant at Pernod Ricard, a company with 14876 employees, based in Paris, Île-de-France, France. AeroLeads shows a matched LinkedIn profile for Mathieu Le Guével.
Mathieu Le Guével previously worked as Freelance digital marketing consultant at Mlg Consulting Sasu and Senior Data Manager | Marketing digital (independent) at Pernod Ricard.
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Mathieu Le Guével is a Data marketing governance | Freelance consultant at Pernod Ricard. They is proficient in English.
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Ville De Paris, Île-de-France, France
Interim management assignments in digital marketing. - Pernod Ricard -> Current assignment - Axa -> 7 months (Sept 22 -> March 23) - Maisons du Monde -> 11 months (July 21 to May 22)
Ville De Paris, Île-de-France, France
In charge of data governance to feed the internal Marketing Mix Modeling at Pernod Ricard headquarters:- Point of contact for a portfolio of 15+ markets to ensure the collection and validation of data feeding the MMM- Internal coordination with teams across functions & geographies: Data analysts, Data scientists, Data engineers, Product, tech, data domain.
Ville De Paris, Île-de-France, France
Supervision/coordination of a team of 12 people in charge of the “business” part of Axa.fr and the digital visibility of AXA branches.My team and I defined the priority evolutions to be brought to Axa.fr (with a business/XP user impact or to comply with legal constraints) and collaborated with the IT team to study their feasibility and deployment.We also.
Ville De Paris, Île-de-France, France
Traffic management mission with the main objective of maximizing the profitability of Maisons Du Monde:- B2C via affiliation, retargeting and drive-to-store on a dozen markets.- B2B via all traffic acquisition channels (social ads, SEA...) on 5 markets.In addition to these missions, I carried out a benchmark of attribution / MMM toolsand deployed a tool.
Région De Paris, France
- CRO manager for all Group branches- Responsible for optimizing registration and connection paths- Coordination with cross-functional departments: data / product / UX- Tools: Content Square / Kameleoon / Firebase / Usabilla / AT internet / Power BI- Management: 7 people (1 PM / 1 PO / 3 data analysts / 1 CRO expert and 1 data viz' expert )
Région De Paris, France
Mission via team inside. In charge of the acquisition strategy for France Télévisions offers (France.tv, France info...)Channels: SEA, SEO, Social ads, Emailing, Apple Search adsTools: Google Analytics, AT internet, Power BIManagement: 10 people
Other employees you can reach at pernod-ricard.com. View company contacts for 14876 employees →
Eric Madsen
Colleague at Pernod RicardBornholms Regionskommune, Capital Region Of Denmark, Denmark, Denmark
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Hugo Pernod
Colleague at Pernod RicardSão Luís, Maranhão, Brazil, Brazil
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Natalie Silkina
Colleague at Pernod RicardParis, Île-de-France, France, France
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Temi Oyedepo, Mba, Acim-Uk
Colleague at Pernod RicardLagos State, Nigeria, Nigeria
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Alejandro Gallardo
Colleague at Pernod RicardMexico, Mexico
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Michel Durand
Colleague at Pernod RicardLyon, Auvergne-Rhône-Alpes, France, France
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Zelora Osmani
Colleague at Pernod RicardGreater Paris Metropolitan Region, France
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Joshua Lu
Colleague at Pernod RicardShanghai, China, China
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Natalia Peligros
Colleague at Pernod RicardMadrid, Community Of Madrid, Spain, Spain
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Beatriz Alvarez Fernandez
Colleague at Pernod RicardNew York, New York, United States, United States
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Quick answers generated from the profile data available on this page.
Mathieu Le Guével works for Pernod Ricard.
Mathieu Le Guével is listed as Data marketing governance | Freelance consultant at Pernod Ricard.
Mathieu Le Guével is based in Paris, Île-de-France, France while working with Pernod Ricard.
Mathieu Le Guével has worked for Mlg Consulting Sasu, Pernod Ricard, Axa, Maisons Du Monde, and France Télévisions.
Mathieu Le Guével's colleagues at Pernod Ricard include Eric Madsen, Hugo Pernod, Natalie Silkina, Temi Oyedepo, Mba, Acim-Uk, and Alejandro Gallardo.
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