Mathilde Caignault Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

Région De Paris, France

*Understanding the clients’ objectives and providing tailored solutions to meet their needs*Managing advertising campaigns from creation to production:°Delivered and presented strategic recommendations for various brands including Kinder Country, Kinder Maxi; and projects such as the opening of a school created by TotalEnergies Foundation°Created brand platforms on Kinder Délice and Kinder Seasons°Managed the production of 4 television films and a poster campaign in France for the launch of new products;° Production of a print and digital campaign with the aim of recruiting 400 young students for the newly created school of TotalEnergies Foundation. OOH and digital campaign (8.7 M of impressions)*Participating in the coordination of local agencies belonging to the Havas network: support for the production of content in Germany, Italy and UK

Région De Paris, France

*Conducted benchmark analyses on brand positioning in the dairy market *Participated in the renewal of the Danette brand platform: °Creation of a new signature and production of a new television campaign and an OOH campaign in Paris. °Organization of a lauching event following the release of the campaign, budget 50k€, work with influencers°Designed an OOH campaign in France for the launch of a new product for Danone Dairy: thinking on a brand platform*Laureate of the BETC Academy, internal young talent contest°Brief from Citroën, on the creation of a new campaign around mobility. Reflection around the insight, development of a creative idea and a 360° campaign. Budget of 100k€°Presentation to Citroën's worldwide marketing director and BETC's top management

Shanghai City, China

Consulting mission: how to set up a French brand in China? *Benchmark on the chinese bed linen brands.*Deepening of the key success factors et recommendation*International team of 6 people

Paris, France

*Delivered monthly financial reports (P&L contribution and cash contribution) for the finance department *Monitored the budgets for the various support functions (DMGG, Communication, Public Relations)*Conducted ad-hoc analyses: budgetary exercise on the Cannes Film Festival, monitoring of expenses on telephone lines

Lyon, Auvergne-Rhône-Alpes, France

Student association with 31 members*Treasurer of the association: in charge of a € 80k budget, defining financial forecasts and budgets, and supervising projects *Responsible for the launch of a urban culture festival involving the management of a team of 20 people, finding and securing partners, canvassing artists. The 2017 edition received 10,000 attendees

Région De Lyon, France

*Direct sales.*Stock management.*Customer reception, advice and recommendations.

Phnom-Penh, Cambodia

Rose Manaly Cleaning is a social business in Cambodia. They provide both services for expatriate people and formation for khmer women.*Business Development for expatriate companies in Cambodia*Participation in trade shows to communicate on a home shopping delivery solutionWrote its business planDeveloped communication on social mediaBusiness development with French companies in Cambodia

Phnom-Penh

pengpos is a wonderful start-up which is an online grocery delivering service. They won many awards concerning social change!*Business Development with companies expatriate in Cambodia (Confluence, ImpactHub, Bodia Nature)*Drafted the communication with expatriates people in Phnom-Penh*Definition of a long-term strategy*Working with a khmer team

Education record

Luxury Business In Asia

Classe Préparatoire Aux Grandes Écoles, Voie Es