Mathilde Frydensbjerg Oddermose Email & Phone Number

Oslo, NO

A commercial contribution to the Partners and ISVs team focused on driving business growth in the Tech Sales Channel

Oslo, NO

Global Marketing Manager contributing to the success of the Crayon Channel Business in every country with indirect partner sales, including Campaign kits, GTM strategies, Partner Programs and Business Development activities.

Oslo, NO

Decentralized marketing position in the indrect partner channel business unit in Denmark. Focus, including but not limited to:- Strategic Partner Programs of business development- Vendor Network Management- Building up a new marketing teamIn a short transition period I focused on Crayon's new brand anno 2020 and new website management locally

Oslo, NO

Centralized marketing position with focus on the business area of indirect partner sales. Focus, including but not limited to:- Creating, assisting and supporting partner opportunitines - Partner Marketing Enablement- Local awareness & brand building

Redmond, Washington, US

• Partner acquisition, assessment and engagement management of Independent Software Vendors in Denmark (as part of a Nordic team in Microsoft Western Europe).KEY RESPONSIBILITIES:
• Opening the dialogue with ISV's and assessing the potential of a strategic partnership focused on digital transformation, Software-as-a-Service and Cloud
• Orchestrating internal resources across the organization to secure proper engagement & value-add in partnerships
• Building the Danish nurture flow & content towards partners, e.g. mass communication, catalogue of offerings and workshop coordination
• Building the team engine of processes across the Nordics, i.e. identifying gaps, translating targets into KPI's & reporting and tracking of leads
• Emphasizing transparency and collaboration with the local subsidiary, e.g. producing monthly newsletters showing progress, planning common recruitment events and partner-to-partner matchingACHIEVEMENTS:

Redmond, Washington, US

• Partner Channel Marketing Management approaching the segment of Small and Medium Businesses in Denmark. KEY RESPONSIBILITIES, including but not limited to:
• Driving campaigns and promotional activities through partners, both acquisition, upsell/cross-sell and consumption
• Managing marketing sales programs such as Social Selling and Calling Days
• Managing partner development activities, i.e. Sales Management Training and Digital Marketing Forum
• Optimizing Co-marketing in planning and utilization with strategic Microsoft partners
• Managing Microsoft's global partner incentives program in Denmark

Armonk, New York, NY, US

• 360° marketing management in IBM Systems (Hardware) - building my own marketing role in the cross field of sales.UNDERTAKEN RESPONSIBILITIES, including but not limited to:
• Social Media strategy and Social Selling/SEO enablement
• Telemarketing campaign coordination
• Digital communication and creation of sales material
• Optimized tracking of opportunities in CRM system
• Business relations management with partners and customers related to marketing activities via web, direct mail and dialogue

Odense M, DK

• KEY RESPONSIBILITIES:
• Sales & Services
• Strategic internal collaboration
• Customer experience and management
• Balancing cash walletACHIEVEMENTS:
• To stay calm and work efficient in hectic situations

• KEY RESPONSIBILITIES:
• High quality service
• Stock control and management
• Giving product adviseACHIEVEMENTS:
• Delivering a friendly and professional service
• Providing a positive customer experience

• KEY RESPONSIBILITIES:
• Service orientation
• Conflict reduction/Crisis Management
• Team workACHIEVEMENTS:
• I learned how to interact with different local cultures
• Gather information about the different countries and histories in order to communicate further to our guests

- Dissemination - Evaluation/Feedback- Program executionAdditional achievements: Program adjustment and optimisation, involve new co-instructor

- Dissemination - Evaluation/Feedback- Program executionAchievements: To lead, coach and fulfil the responsibility for a group of around 30 participants for one month, to reflect and teach others about a profession and its function, personal development

Master’S Degree, Cand.Merc.(Kom.) - Msc In Organisational Communication

Bachelor Of Art In Business Studies And Communication, Digital Communication And Media/Multimedia

Guide School, Travel & Turism