Mathilde Fortin Email & Phone Number

France

Venelles, Provence-Alpes-Côte D’Azur, France

Région De Montréal, Canada

• Business development: sales representative in pharmacies and trade shows (Quebec and Canada), in charge of 2 specific zones (British Columbia and Northwestern Ontario) and e-commerce clients, performance analysis and development of new dashboards.• Operational marketing: developing marketing materials (training books, newsletters, creative assets, POS advertising, press kits), helping the planograms and product catalogs updates, answering banners' marketing requests (Quebec and Canada).• Communication: planning annual media budgets for Canada, purchasing media space and managing the creation of advertising materials, developing press and influencers relations, community management.

Paris Area, France

Marketing : - Selected and launched new collections (about 500 products in 2017) ; organized the common launches between the French and foreign markets (Italy, England, Germany). - Updated and improved the website ( SEO, e-merchandizing).- Coordinated communication and created content for the newsletters and social networks (Facebook, Youtube, Instagram, Pinterest).- Analyzed business and web performance using tools such as Google Analytics.Purchase and logistic : - Negotiated and bought products from the 35 different suppliers and maintained good trade relationships.- Managed the stock levels and solved the issues with the logistician.

Operational marketing :- Managed the multichannel communication plan : digital, media, social networks, in-store and events. - Prepared photo shootings and created content for the press packs with the media agencies.- Helped the digital team : audited and updated the Youtube channel and the website Maïzena, launched both brands on Amazon ( A+ content), effectively selected keys words for Adwords campaigns.Product development (mainly the new gluten free range): - Collaborated with R&D for the innovations, tested the recipes.- Managed in due course the artworks with legal teams and graphic designers.

Issy-Les-Moulineaux

Brand management : - Participated in the marketing strategy and plans : worked on brand image for TV, wrote concepts for Hydroboost®.Brand development (including the Visibly Clear® Correct & Perfect range) : - Developed marketing claims, packagings (online and then at the printers) and validated formulas for new products with R&D and legal teams.- Managed the marketing collaboration between subsidiaries in Europe, Middle East and Africa (helped the launches and adapted the products to the specific needs of the local markets).

Analysis : - Analyzed the performance of CP’s brands, competitors and markets for the purposes of negotiation meetings.Key account management :- Offered merchandizing and assortment recommendations for the following networks : Drive, Proxi, Promocash.- Developed sales tools for the sales force and advertising banners.

Paris

Marketing :- Wrote the product descriptions, launched the wig category in the website.- In charge of the community management : created the Pinterest account, animated social networks and wrote various articles for the blog.Customer service and logistic :- Managed the client service with efficiency and professionalism (served clients in the showroom, answered questions by emails and telephone, solved disputes). - Prepared daily orders, received products from suppliers and organized inventories of stocks.

Master Grande Ecole

Activities and Societies: Responsable de l’équipe de rugby féminin de Rouen Business School. Responsable au sein du pôle danse de la.

International Echange (5 Months), Licenciatura En Administración

Education record

Activities and Societies: Présidente du bureau des Élèves de classes préparatoires