Mathilde Lelièvre Email & Phone Number

Marseille

Marseille

Marseille

In charge of the implementation, follow up, budget of a worldwide Sales & Marketing roadmap in a context of external growth (Acquisition of an American luxury cruise company: Paul Gauguin)

Élue au classement 2022 du Choiseul Sud qui réunit les 100 jeunes décideurs économiques de la Région Sud

Marseille

Marseille

Rio De Janeiro Area, Brazil

• Implemented the new marketing & sales strategy with successful results
• Developed and supervised the new website and all other digital platforms
• Presented weekly report of sales, revenue and expenses to the director as well as forecasts
• Re-defined a 14-professionals dedicated team--> Turnover + 25%; Result + 70%; OR + 12pts; Reputation + 37 pts (TripAdvisor)

Paris Area, France

• Launched a new business dedicated to the hotels in partnership with IT, Sales direction, and vente-privee travel Director.
• Created a new website in collaboration with developers as a Marketing consultant
• Developed strong partnerships by delivering consulting service and capturing marketing and sales opportunities through regular partner contact
• Provided meaningful performance reporting analysis to partners to implement win-win solutions in order for the partner and vente-privee.com to improve performance and market shares
• Managed projects with all departments (creative teams, community managers, production, accounts, legal)
• Recruited and managed a 4-people team--> 6 months after launching, we had reached 1 million € of turnover.

Paris Area, France

• Pioneer & global leader in online flash sales (no. 11 in the Internet Retailer Top 500 Europe)Figures: 8 European countries / Turnover 2013: €1.6 billion (+23% N-1) /Over 30 million members in France
• Create and execute online marketing campaigns for the partners on vente-privee.com
• Drive projects and campaigns with web development, design & commercial teams
• Work closely with commercial teams to gain new partners
• Collect, analyzes and share each campaign results to identify optimization options
• Observes competitors strategy to upgrade the offers

Paris, France

• Provided evolution & development recommendations on product innovation projects--> EX: “Active Wellness” by Club Med, creation of a performance steering tool for Spas
• Prepared market analysis: competitors’ benchmarking, consumer trends analysis--> Ex: Children concepts, Summer sports, Rooms innovations
• Analyzed and audited the positionning and competitiveness of the products (villages) --> Ex: Recommendation for an upgrading project in Corsica, performance piloting
• Coordinated worldwide strategies & innovations and helps BUs in implementing new products

Manaus, Amazonia, Brazil

• Internship
• Recommended and implemented the new positioning based on internal/external analysis
• Developed the new website and managed the environmental norm ISO14001 roll out--> Worked in total autonomy, managed a team of 6 people, adapted myself to a new culture in a new environment (the jungle), participated to.

Marseille, France

• Designed B2C communication, edited press releases and adverts, organized large events (700 guests)
• Managed guests’ relations and fidelization (CRM)-->Worked under tight time constraints, fulfilled luxury quality requirements

Master Degree In Business Development, International Marketing, Sales And Negotiations, Management Of International Projects And Logistics, Diplômée En Juillet 2012

Activities and Societies: ESC sans frontières – 2009 - NGO promoving education in Senegal Le Viking – 2009 - Cityguide of Rouen.

Mba Exchange Program, Marketing Strategies, Strategy In Emerging Markets, Financial Modeling

South America #1 Business University

“Classe Préparatoire”, ‘Grandes Ecoles’ Foundation Intensive Degree