I introduce myself as Nitesh Mathur, a professional communication consultant engaged in strategic & creative storytelling for a diversified portfolio of SMEs & Startups.As the Founder & CEO of Universal Selective, I assist in devising communications at the 'Group' & 'Product' Marketing levels to help businesses carve a differentiated identity & evolve as value-centric brands.My clientele & partner brands includes Rajasthan Tourism, The Times of India, INA Solar, Liteforex, Jaipur Rugs, ITC WelcomHotel, Indian Plumbing Association, FICCI FLO, Central Academy, Bhandora Organics, Bally Sagoo (Fresh Dope Records, UK), Jodhpur Polo & Equestrian Institute, Ed Prime, Sohan Lal Commodity Management (SLCM), Motisons Jewellers, Kothari Jewels, RK Industries, Mauz Fashions, Al Capone's, Rocking Rickshaw Singapore to name a few. My new EdTech initiative- 'Underline' provides integrated learning, assessment & certification programs of the world’s biggest education & technology companies including Microsoft, Apple, Adobe, Autodesk, Intuit, Unity, EC Council, PMI-USA to name a few. To meet the industry demand, Underline is also introducing a series of job-oriented “Industry-Connect” courses that shall equip students with contemporary skills specific to various industrial requirements.As an avid music enthusiast, my inner-being triple-up my profile as the Co-Founder, Sandscape, an Indo-European Collective that reflects time and space of experimentation and celebration across the desert through new forms of music, dance & creative visuals. A concept, that talks of multimedia ‘Jugalbandi’ between Folk & Electronic artists, Alternative Urban Music Acts, Regional Folk Acts supported by 3D Visual Mapping, Body Performances & Interactive Arts.