- Annual volume planning for BMW and dealership network basis product lifecycle and competitive analysis.- Overall sales strategy development including production, wholesale, and retail stock flow planning to achieve segment leadership.- Retail sales measures and tactical campaign development for development of an optimum sales funnel.- Sales Reporting and Analytics.- Dealer Sales Incentives and Process automation.

Strategy, Planning and Steering:--Develop Market Strategy for India to unlock market potential and ensure sustainable growth.-Develop marketing plan (communication, events, both at BMW India and at dealerships) in accordance with the sales targets and in coordination with the marketing and sales team.-Prepare and discuss India Marketing and Communication annual plan and budget with the Board for final approval.-Initiate market research activities on competitor information, customer behavior etc.-Present and discuss with Marketing team and BMW India management to drive new marketing strategies.Key Project Planning and Steering :-Responsible for product launch task forces and positioning of products-Work with relevant department to collect, compile and present inputs for an integrated product launch-Develop strategic framework for events and communication strategy-Identification and evaluation of key sponsorship opportunities-Tracking event success metrics of marketing activities.Marketing Research:--Plan and support in execution of key marketing research including Brand Monitor, New Car Buyer -Survey and other studies with Headquarters-Convert research findings into action items for various teams-Develop tools for tracking competitor advertising and spends.-Develop quarterly reporting of BMW Share of Voice including ATL and BTL Budget Management-Assigning budgets to key priority topics and ensuring optimum utilization of budgets (no over spends)Steering and monitoring of purchase process-Monthly and quarterly reporting of budget status-Plan and manage the entire marketing communication and events budget

SWG Event Marketing Strategist – Cross Brand Support- To provide strategic and tactical insights in Event planning and performance- To provide critical analysis and identification of gaps and trends in the performance of Events, executed worldwide by Software group IBM, by using various quantity and quality metrics- To enable Events teams of respective IOT/IMTs to reassess their events planning and strategy for future, by understanding the reasons for the Events performance- Relied on as a trusted business advisor partnering with marketing leaders across the organization to assess the success of marketing programs and demand generation activities- Collaborating with teams across IBM worldwide, in deciphering and realigning future events strategy- Requires attention to detail and ability to manage multiple projects with clear prioritization- To engage in education and training to impart knowledge on the use of data in marketing and event tools for event marketing reporting

•To design and manage marketing campaigns for the clients using the following routes: -Direct Marketing (Database) -BTL Activities – Promotions and Activations -Events and Experiential Marketing -Rural Marketing•Handled marketing activities for the clients in IT/ ITES, Real Estate, BFSI, FMCG, Liqour, Automobile, Technology, Consumer Durables, Telecom industries and NGOs. •Developing sales strategy, sales forecast and business plans for growth. Develop and maintain strategic alliances. Development of new clients, negotiate and close business deals•To ideate, conceptualize and implement various national and international marketing campaigns through in-house operations team•Involved in projects like media planning, consumer activation programs, entertainment events, rural marketing projects, and major real-estate exhibitions in South India and Dubai•Managed focused marketing programs targeted towards Corporates, HNIs and HNPs.

•The project involved planning and executing promotional activities across all dealerships of Tata Motors (utility vehicles) in Karnataka•Preparation of Sales Training Kit (CD PowerPoint presentation) to ensure training of Sales team at dealership in Southern region and its implementation at the dealership Level•Initiated and negotiated the promotional deals with various media agencies.•The project entailed the need for extensive travelling to all parts of the southern region dealerships