• Integrated Marketing & Sales Strategy Development & Execution: Develop & implement comprehensive sales and credit strategies that seamlessly align with the area business plan, driving towards targeted revenue, expense, and service objectives.• Achieved overall growth, revenue & profitability of the Retail banking and other product-portfolio by rendering support in product development, policy, systems and processes, marketing and driving sales of all Retail Asset and Liabilities.• Exceptional Customer Service Management: Ensure smooth lobby and line management processes to consistently deliver exceptional customer service experiences.• Sales and Operations Coordination: Strategically plan, organize, and coordinate daily sales, service, and operational activities to optimize branch performance.• Sales and Service Culture Development: Foster a robust sales and service culture, promoting collaboration and teamwork among branch employees to collectively achieve business objectives.• Ensured exceptional customer service, maintaining a proactive sales environment and efficient branch operations while adhering to regulatory and compliance requirements.• Monitored compliance tools to support branch and various units in promoting a compliance culture.• Customer-Centric Branch Environment Cultivation: Cultivate a warm, welcoming, and customer-centric atmosphere within the branch, providing daily inspiration and leadership to staff through engaging morning huddles and end-of-day meetings.• Portfolio Growth Support: Drive portfolio expansion within the branch by proactively identifying cross-sell opportunities, deepening client relationships, and bolstering customer acquisition efforts.• AML/KYC: Proposed an illustrated career in spearheading the entire AML function, KYC, Enhanced Due Diligence (EDD), Customer Due Diligence (CDD), Sanctions, Transaction Monitoring & STR filing.

• Branch Leadership and Performance Management: Successfully manage and lead branch operations to ensure exceptional customer service and robust financial performance in a dynamic high street environment.• Customer Acquisition & Profitability Focus: Drive strategic initiatives and set targets to attract new customers and optimize branch profitability, achieving measurable results.• Effective Up-selling and Cross-selling Initiatives: Spearhead branch efforts to proactively up-sell and cross-sell a diverse range of banking products and services, contributing to revenue growth.• Business Relationship Enhancement: Lead initiatives and establish goals to elevate the value of business customer relationships, fostering long-term partnerships.• Quality Assurance and Procedural Compliance: Maintain stringent adherence to all quality and procedural standards within the branch, ensuring regulatory compliance and customer satisfaction.• Operational Oversight and Customer Account Management: Manage the day-to-day operations of the branch with a focus on efficiency and effectiveness, including monitoring customer accounts for accuracy and compliance.• Trust-Building Policy Implementation: Implement policies aimed at building & nurturing trust between the bank and its customers, fostering strong and lasting relationships.• Team Motivation & Leadership Development: Motivate & inspire branch staff to excel in their roles, fostering a culture of teamwork, accountability, & exceptional service delivery.

• Strategic Sales Leadership: Drove the accomplishment of Branch CA & SA budget targets through New-To-Bank (NTB) acquisitions and enhancing existing accounts. Ensured the achievement of Branch CA & SB Number of Accounts objectives.• Performance Optimization: Maintained high branch staff productivity levels to meet or exceed set benchmarks.• Cross-Selling Proficiency: Successfully achieved cross-sell targets through effective utilization of the sales channel.• Revenue Generation Focus: Spearheaded initiatives to drive revenue growth for the branch, optimizing profitability.• Team Development and Coaching: Provided coaching, performance management, and career development support to staff to foster continuous improvement and professional growth.• Sales Initiative Implementation: Developed and executed sales initiative programs aimed at meeting sales and product goals, equipping the team with the necessary tools and techniques for success.

• Responsible for high quality service, customer relationship management, Queue Management & Branch Audit & Compliance• High attention to detail, accuracy as well as customer service orientation• Supervise & Monitor Personal Banker and contract staff in terms of productivity & other issues• Resolution of customer queries/complaints• Customer service to ensure walk in customers issues• Branch Merchandising• Review Daily Accounts Opened, report and update SS cards with account number.• Lobby Management• Monitoring all Dummy accounts• Branch administration• Generate business, cross sell and monitor cross sales of Personal Bankers• Responsible for acquisition through direct sales to walk-in as well as referrals from walk-in customers• Deepening of relationship with existing customers who walk-in, through cross sell of all products and services• Enhancing the value of existing accounts• Responsible for cash and customer transactions.• Cash Receipts, Deposits & Payments• Cash balancing• Handling the Banking System• Vault custodian• Filing of End of day (EOD) Reports• Handling Non-Cash transactions like DD/MC/TC, Fund transfer etc• Register updating on EOD Cash position, Instruments Issued etc

• Evaluation of clients need and accordingly providing them with the Investment. • Pitching of the products like Flats Plots Commercial Spaces etc to the clients according to their requirement.• Locate areas of Improvement and prospective constructiveness.• Increase awareness of various policies with regard to customer service and compliance. • Prepare and review monthly activity calendar of outbound activities for Staff on a weekly basis.• Cross Sales targets are met in marked deadlines.• Result driven and customer focused• Responsible for smoothly functions without any operational gaps.

• Developing customer base and establishing long term relationship with an assigned clientele portfolio.• Managing the total wealth of client by matching the financial product solutions to their customers especially Insurance requirements. • Promoting premier service to potential customers, exploring their needs and making referrals to other business units where appropriate.