Matilde Bertollo Email & Phone Number

Milan, It

Virtual

Responsible for developing and leading the global communications strategy for Shell Helix; driving engagement to increase brand preference and usage with trade, consumers and influencers, with a constant focus on commercial success and business growth.

Virtual

Accountable for the Shell Helix portfolio and for the ideation, development and execution of global promotions, delivering global integrated communications toolkits and activation plans for markets to tailor and implement.Managed the Shell Helix portfolio at global level in its complexity, working with Product Management, Technology, Supply Chain and the local markets to reduce the number of products from 200 to 80. o Defined the new product claims doing competitive analysis to… Show more Accountable for the Shell Helix portfolio and for the ideation, development and execution of global promotions, delivering global integrated communications toolkits and activation plans for markets to tailor and implement.Managed the Shell Helix portfolio at global level in its complexity, working with Product Management, Technology, Supply Chain and the local markets to reduce the number of products from 200 to 80. o Defined the new product claims doing competitive analysis to differentiate and drive premium growtho Led label redesign for packaging including market research o Developed a full new set of communication material to launch and position the new portfolio. • Promotions:Managed the annual money can’t buy experience for 200+ customers from all over the world to leverage the Shell technical partnership with Ferrari o Led the development of the integrated communications toolkit (ATL, BTL, digital and PR) o Led the creation of the first global Shell Helix Facebook game linked to the advertising founded program “Driven to Extremes” developed with Discovery Channel Show less

Developed the project timeline and critical path activities for all of Europe changing the small pack design in four blending plants. • Monitored project progress against timeline, identifying issues and managing possible implementation risks. The project was launched on time and on budget• Facilitated the project process, promoting communication between all project team members and across clusters• Captured learning from the implementation markets and manage the interfaces within… Show more Developed the project timeline and critical path activities for all of Europe changing the small pack design in four blending plants. • Monitored project progress against timeline, identifying issues and managing possible implementation risks. The project was launched on time and on budget• Facilitated the project process, promoting communication between all project team members and across clusters• Captured learning from the implementation markets and manage the interfaces within Global Lubricants and Supply Chain• Managed the refresh of the back label content in multiple languages across Europe Show less

Milan Area, Italy

Responsible for implementing ATL and BTL activities in Italy across all lubricants brands, on time and on budget, dealing with different stakeholders, internally and externally. ● Managed the marketing budget and the marketing calendar● Launched the Shell Helix ATL campaign with a local partnership with “Grand Prix”● Organised the annual resellers convention and incentive trips outside of Italy● Managed the first Shell Professional Club, an annual trade promotion for mechanics… Show more Responsible for implementing ATL and BTL activities in Italy across all lubricants brands, on time and on budget, dealing with different stakeholders, internally and externally. ● Managed the marketing budget and the marketing calendar● Launched the Shell Helix ATL campaign with a local partnership with “Grand Prix”● Organised the annual resellers convention and incentive trips outside of Italy● Managed the first Shell Professional Club, an annual trade promotion for mechanics and resellers● Managed all local events related to Ferrari and Ducati sponsorship Show less

Thepowermba, Mba, Business Strategy, Entrepreneurship, Marketing, Innovation & Digital Transformation.

Education record

Education record