Mathew Miller Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Irvine, Ca, Us

• Serve as main liaison on all cross promotion efforts across multiple departments• Research, plan, and present all potential new cross promotion features• Work alongside game teams to create development schedules and milestones on cross promotion related products • Coordinate with Marketing Team to ensure both team’s goals are aligned• Forecast cross promotion goals and strategy to hit those goals• Establish regular reporting templates and cadence to report to team and executives• Manage cross promotional tools and campaigns to deliver on target• Create testing schedules and plans to A/B test different data driven strategies

San Francisco, California, Us

• Lead POC for Zynga’s top tier game studios to drive ad revenue and monitor ad health metrics• Own Rewarded Video AdOps process for all Zynga games (integrations, launches, optimizations)• Collaborate with Product and Ad Server teams to test and integrate new and evolving ad products• Manage relationships with Zynga’s 3rd party mobile ad networks to ensure revenue is optimized• Navigate multiple partner dashboards including Mopub, Fuse, Adcolony, Unity, Admob, etc. • Trafficked all direct sales campaigns and moved on to manage trafficking team and processes• Report ad performance and key metrics to Senior VP and upper management• Support business development team to test and evaluate new revenue opportunities

Oakland, California, Us

• Analyze revenue forecast and report findings• Increase publisher eCPMs by optimizing games based on analysis and findings• Identify gaps and holes in the network and come up with ways to plug the holes• Oversee adops work to ensure efficient and accurate changes • Recommend changes to advertiser campaigns to help grow accounts

Publisher Operation Manager (January 2015 – Present)• Develop yield management strategies with Account Managers to increase product adoption and increase ad revenue for key mobile gaming clients, including Glu, Natural Motion and Adult Swim• Analyze and optimize ad mix to increase overall eCPM• Lead investigation and removal of fraudulent publisher accounts • Coordinate with Finance and Accounts Payable teams monthly payments to over 20,000 publishers• Act as frontline support for all publishers questions, ranging from product optimization to paymentsAdvertiser Operations Coordinator - September 2013 - January 2015• Engaged with top performing clients on a regular basis regarding campaign performance and provided solutions on how to improve yield and ROI• Paced budget and spend for several million dollars a month in ad spend• Leveraged various analytics tools • Working knowledge of several third party tracking solutions

San Francisco, Ca, Us

● Schedule, coordinate, and oversee daily practice along with the operation and supervision of the on campus facilities● Contact potential recruits through email, phone calls, and visits while following all the NCAA recruiting guidelines● Control equipment and uniform procurement; from requisitioning to vendor coordination and delivery

● Advised junior golfers implementing swing mechanics, course management, and mental techniques.● Coordinated and managed on and off-course activities and drills for the junior athletes

● Implemented in person marketing techniques to drive sales and promote branding● Established working budget with financial forecasts and reported findings to the president of operations ● Analyzed and assessed expense accounts, inventory, COGS, and ROI

Master Of Arts (M.A.), Sport Management

Bachelor Of Science (Bs), Finance, General