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Mathew Miller is a Director Ad Monetization Revenue at Zynga. He possess expertise in ps3, xbox 360, wii, devtrack, video games and 25 more skills.
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Director Ad Monetization RevenueZynga Nov 2023 - PresentSan Francisco, California, Us -
Senior Manager, Advertising Partnerships And OperationsZynga Mar 2021 - Nov 2023San Francisco, California, Us -
Product Manager Cross PromotionMobilityware Mar 2018 - Mar 2021Irvine, Ca, Us• Serve as main liaison on all cross promotion efforts across multiple departments• Research, plan, and present all potential new cross promotion features• Work alongside game teams to create development schedules and milestones on cross promotion related products • Coordinate with Marketing Team to ensure both team’s goals are aligned• Forecast cross promotion goals and strategy to hit those goals• Establish regular reporting templates and cadence to report to team and executives• Manage cross promotional tools and campaigns to deliver on target• Create testing schedules and plans to A/B test different data driven strategies -
Ad Operations ManagerZynga Nov 2015 - Mar 2018San Francisco, California, Us• Lead POC for Zynga’s top tier game studios to drive ad revenue and monitor ad health metrics• Own Rewarded Video AdOps process for all Zynga games (integrations, launches, optimizations)• Collaborate with Product and Ad Server teams to test and integrate new and evolving ad products• Manage relationships with Zynga’s 3rd party mobile ad networks to ensure revenue is optimized• Navigate multiple partner dashboards including Mopub, Fuse, Adcolony, Unity, Admob, etc. • Trafficked all direct sales campaigns and moved on to manage trafficking team and processes• Report ad performance and key metrics to Senior VP and upper management• Support business development team to test and evaluate new revenue opportunities -
Yield AnalystRockyou (Aquired Playhaven) May 2015 - Nov 2015Oakland, California, Us• Analyze revenue forecast and report findings• Increase publisher eCPMs by optimizing games based on analysis and findings• Identify gaps and holes in the network and come up with ways to plug the holes• Oversee adops work to ensure efficient and accurate changes • Recommend changes to advertiser campaigns to help grow accounts -
Publisher Operations ManagerPlayhaven Sep 2013 - May 2015Publisher Operation Manager (January 2015 – Present)• Develop yield management strategies with Account Managers to increase product adoption and increase ad revenue for key mobile gaming clients, including Glu, Natural Motion and Adult Swim• Analyze and optimize ad mix to increase overall eCPM• Lead investigation and removal of fraudulent publisher accounts • Coordinate with Finance and Accounts Payable teams monthly payments to over 20,000 publishers• Act as frontline support for all publishers questions, ranging from product optimization to paymentsAdvertiser Operations Coordinator - September 2013 - January 2015• Engaged with top performing clients on a regular basis regarding campaign performance and provided solutions on how to improve yield and ROI• Paced budget and spend for several million dollars a month in ad spend• Leveraged various analytics tools • Working knowledge of several third party tracking solutions
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Assistant Men'S Golf CoachUniversity Of San Francisco Jun 2012 - May 2015San Francisco, Ca, Us● Schedule, coordinate, and oversee daily practice along with the operation and supervision of the on campus facilities● Contact potential recruits through email, phone calls, and visits while following all the NCAA recruiting guidelines● Control equipment and uniform procurement; from requisitioning to vendor coordination and delivery -
Golf InstructorStanford Golf Camps 2012 - 2013● Advised junior golfers implementing swing mechanics, course management, and mental techniques.● Coordinated and managed on and off-course activities and drills for the junior athletes
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Photographer/SalesFore Pictures 2008 - 2011● Implemented in person marketing techniques to drive sales and promote branding● Established working budget with financial forecasts and reported findings to the president of operations ● Analyzed and assessed expense accounts, inventory, COGS, and ROI
Mathew Miller Skills
Mathew Miller Education Details
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University Of San FranciscoSport Management -
University Of San FranciscoGeneral
Frequently Asked Questions about Mathew Miller
What company does Mathew Miller work for?
Mathew Miller works for Zynga
What is Mathew Miller's role at the current company?
Mathew Miller's current role is Director Ad Monetization Revenue.
What is Mathew Miller's email address?
Mathew Miller's email address is mm****@****cal.com
What is Mathew Miller's direct phone number?
Mathew Miller's direct phone number is (855) 449*****
What schools did Mathew Miller attend?
Mathew Miller attended University Of San Francisco, University Of San Francisco.
What skills is Mathew Miller known for?
Mathew Miller has skills like Ps3, Xbox 360, Wii, Devtrack, Video Games, Gameplay, Psp, Computer Games, Jira, Social Games, Console, Xbox.
Who are Mathew Miller's colleagues?
Mathew Miller's colleagues are John Baker, Priyank Degami, Ikponmwosa Daniel Ehigiator, Dan Martin, Ben Seb, Taylor White, Chandra Wilson.
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