- I continually implement a customer-centric culture by improving the relationship rule, personas and journey mapping to optimize communication and increase capture and conversion rates.- I coordinated the project to develop the company's new website, ensuring its effectiveness and alignment with the brand's objectives. I am currently responsible for monitoring content maintenance, performance and results, as well as making the necessary updates via HubSpot.- I led the team… Show more - I continually implement a customer-centric culture by improving the relationship rule, personas and journey mapping to optimize communication and increase capture and conversion rates.- I coordinated the project to develop the company's new website, ensuring its effectiveness and alignment with the brand's objectives. I am currently responsible for monitoring content maintenance, performance and results, as well as making the necessary updates via HubSpot.- I led the team responsible for improving the Mission, Vision and Values, aligning them with the company's current reality and strategic objectives.- I collaborated with the Human Resources department in developing internal marketing strategies to promote employee engagement. Show less

I led the commercial intelligence team, made up of three employees, to supervise planned deliveries and expected results on a weekly basis.Based on the feedback received from the pre-sales team, I implemented tools to optimize large-scale activities, simplify analyses and enrich data.

As the first to occupy this position, I have acquired expertise in HubSpot since its implementation in the company.I introduced and successfully executed the business intelligence process, prospecting companies and generating leads through LinkedIn.

I worked in the sale of car and home insurance to high-end clients.My approach involved negotiations focused on establishing solid relationships to understand clients' individual needs and offer solutions that provided the best value.During this experience, I acquired comprehensive technical knowledge of the products and services offered by various insurers, including Porto Seguro, Allianz, Tokio Marine, Liberty, Chubb, Sompo Seguros, Bradesco Seguros and Mapfre.