Mats Ryden possesses expertise in solution selling, business development, business alliances, sales, go to market strategy and 20 more skills. He is proficient in English and Basic German. Colleagues describe him as "Mats is an entrepreneur with a strong focus on sales and businesses. He creates a winning environment that delivers very good results. During my time as chairman of Direktronik with Mats as the CEO, he introduced a new business model and took the company from a traditional business to a digital one, which was key for the company’s future development. This created several new business opportunities which he skilfully utilized to the company's advantage and in three years he doubled… Show more" and "Mats is driving on high energy fullfilling his clients demands for business solution. He has a deep business insight and have positive attitude focusing on helping clients succeed"