Mats Rönne Email & Phone Number

Stockholm, SE

Stockholm, Sweden

Providing brand, marketing and communications advice, working both directly with marketing organizations and with their agency/consulting partners in order to demonstrate how marketing can add value to a business or organization. Also available as interim CMO and/or project-based marketing/communications professional.

Stockholm, Sweden

Heading up the Marketing Effectiveness project at Sveriges Annonsörer, one of the three strategic initiatives for the association, and responsible for the development and implementation of the Effectiveness System, an industry standard for the most important effectiveness KPI:s. The objective is to help marketing organisations improve their effectiveness.

Stockholm, Sweden

Advising clients on marketing and communications effectiveness, as well as acting as an internal advisor and coordinator for developing common analysis and measurement tools for the Aura Group.

Stockholm, Sweden

Senior advisor, helping B2B companies develop their brands, marketing strategies and international marketing communications programs. Agency of the Year ("Årets byrå" by Regi) 2018 and highest ranking B2B agency in the same evaluation for the last 12 years.

Stockholm, Sweden

Outdoor Impact is the joint industry body for out-of-home (OOH) media in Sweden. The Outdoor Committee is a body with tripartite representation (media owners, media agencies and advertisers) that sets and defines the standards for audience measurements and exposure calculations for OOH media objects and thereby creates the common currency against which OOH.

Stockholm, Sweden

Advising companies on business development, with a focus on the interaction between companies and their customers through various media channels and touchpoints, and how to measure and evaluate this and thereby assess the value different media channels contribute.

Stockholm, Sweden

Senior advisor on brand analysis and insight, brand development and marketing strategy projects. Formerly known as Evidence Strategy.

Stockholm, Sweden

Interim/part-time consultancy assignment. Responsibilities include advising on and leading brand and communications development, strategic messaging and operational marketing programs and internal coaching/training on marketing issues and communications activities.

Stockholm, Sweden

Chairman of the Board of NIX-Telefon, the industry body that administers the NIX telephone contact opt-out system, allowing Swedish consumers an easy way to block their telephone numbers from incoming telemarketing calls

Stockholm, Sweden

Advising on brand strategy and development as well as international marketing and communications activities

Stockholm, Sweden

Interim/part-time consultancy assignment. Responsibilities include advising on and leading brand and communications development, strategic messaging and operational marketing programs and internal coaching/training on marketing issues and communications activities. Role transitioned to Vendavo as part of Vendavo's acquisition of Navetti in 2018.

Stockholm, Sweden

One of Sweden's most rewarded content marketing agencies (for example, winner of "Årets byrå" (Agency of the year) 2011, 2012, 2014 and 2015).

Stockholm, Sweden

Senior advisor, helping media companies develop their attractiveness as an advertising partner towards the advertiser and agency communities through smart thinking - and consequently their business as a result.

Stockholm, Sweden

Ad serving technology/platforms for media owners enabling easy handling of classified digital ads and digital versions of adverterisers' collateral/sales material

Stockholm, Sweden

In charge of all marketing activities, with the objective of rapidly growing the business by building an international brand, expanding into more markets and connecting with consumers around the world who like to read. The Readly app, with its extensive digital library of magazines, is a great solution for consumers who value affordable, convienient and.

Stockholm, Sweden

Advising members of Sveriges Annonsörer (The Association of Swedish Advertisers) on how to measure and evaluate their marketing effectiveness and establish marketing metrics that help build their company's business

Stockholm, Sweden

Helping Penetrace grow their presence in Sweden on a part-time consultancy basis. Penetrace, based in Norway, is the leading Nordic provider of reporting and visualization software that helps marketers (and their agency and media partners) quickly and easily analyze and understand what impact their marketing activities and marketing investments have on.

Stockholm, Sweden

Freelance Planning Director/Senior Advisor, open for both agency and client-side projects.

Stockholm, Sweden

Initially hired (in 2009) for a range of consulting projects aimed at developing the consumer marketing of Skanska in the Nordic residential development market (marketing strategy, positioning etc), now also retained on an interim basis to manage the day-to-day activities of Skanska's Swedish consumer marketing organization.

Stockholm, Sweden

Helping to boost the presence and activities of the Swedish chapter of IAB (Interactive Advertising Bureau) in a consultancy role, looking at ideas for activities, membership and organizational structure.

Stockholm, Sweden

Chairman of the Association of Swedish Advertisers, representing some 500 major advertisers. Member of the Board since 2004.

Stockholm, Sweden

Budget allocation and development of communications strategy across multiple brands and European markets. Close cooperation with central brand marketing teams, creative and media agencies as well as regional/local sales and marketing organisations in developing and executing international campaigns, marketing activities and media plans. Development of.

Stockholm, Sweden

Evolution of central brand strategy/architecture and associated tools, templates, methods and processes to define and manage the Group's brands on a global basis and develop a more brand/consumer-marketing led culture. Development of consumer segmentation model, brand tracking system, communication platforms, internal training programs, several major.

Stockholm, Sweden

In charge of international corporate marketing communications strategies and activities (branding, corporate image, core messages, major events such as CeBIT and Telecom, use/co-ordination of consultants etc) at group level. Helped develop internal awareness of the need for strong brand in a high-tech business-to-business environment, and the tools and.

In charge of research, strategic planning and media analysis/ recommendations at (what was then) Sweden’s third largest media planning and buying agency. Account director for several key national clients and all international clients; also responsible for the agency’s international partnership with Optimedia (Publicis). Member of the company’s management.

Responsible for all strategic and operational marketing and communication activities towards the advertising community for all titles of this leading Swedish publisher. Successfully launched new title (Månadens Affärer) and relaunched existing titles in new formats (Veckans Affärer, Datavärlden) towards the advertising community.

Macclesfield, UK

Danderyd, Sweden

Stockholm, Sweden

Stockholm County, Sweden

B Sc, Management Sciences

Activities and Societies: AIESEC

International Baccalaureate