Mats Rönne Email and Phone Number
Mats Rönne work email
- Valid
Mats Rönne personal email
A career of international brand development and marketing communications in a variety of senior roles and positions for both b-to-b and b-to-c companies, and in client, media, ad/marcom and media agency capacities. A special interest of mine is understanding how marketing and communications deliver value for both companies and their customers, and over the last few years my role in this field has intensified and I have become involved and managed many of the industry initiatives in Sweden concerned with demonstrating and enhancing the effects that marketing can deliver.Have worked on most kinds of brand, marketing and communications projects/challenges, such as: - from consumer insight/segmentation and brand strategy to communications planning- from creative development to marketing effectiveness analysis- with internal training and cultural change projects as well as multinational consumer advertising campaigns- across all new/digital/social media opportunities as well as with traditional/mainstream campaigns- with large international projects as well as niche local activities. Always interested in exploring stimulating brand development projects and challenges, independent of personal role/involvement or duration. Professionally, nothing is more rewarding than identifying the essence of a what a product/service/company is about and then making this the foundation of growth, internally as well as externally, through solid strategic thinking applied in creative and relevant marketing activities.Specialties: Marketing effectiveness, brand strategy/brand development, marketing communications, international marketing, media/contact strategy and communications planning
-
Marketing Effectiveness LeadSveriges AnnonsörerStockholm, Se -
Senior AdvisorOffpist Management Ab Jan 2009 - PresentStockholm, SwedenProviding brand, marketing and communications advice, working both directly with marketing organizations and with their agency/consulting partners in order to demonstrate how marketing can add value to a business or organization. Also available as interim CMO and/or project-based marketing/communications professional.
-
Marketing Effectiveness LeadSveriges Annonsörer Jan 2020 - PresentStockholm, SwedenHeading up the Marketing Effectiveness project at Sveriges Annonsörer, one of the three strategic initiatives for the association, and responsible for the development and implementation of the Effectiveness System, an industry standard for the most important effectiveness KPI:s. The objective is to help marketing organisations improve their effectiveness by sharing knowledge and best practice, establishing an industry standard for key marketing effectiveness definitions, developing training programs, and increasing the general awareness, not least among C-level executives, of what marketing effectiveness actually entails.
-
Senior AdvisorAxiom Insight May 2024 - PresentStockholm, SwedenAdvising clients on marketing and communications effectiveness, as well as acting as an internal advisor and coordinator for developing common analysis and measurement tools for the Aura Group. -
Senior AdvisorComprend Jun 2015 - PresentStockholm, SwedenSenior advisor, helping B2B companies develop their brands, marketing strategies and international marketing communications programs. Agency of the Year ("Årets byrå" by Regi) 2018 and highest ranking B2B agency in the same evaluation for the last 12 years. -
Chairman Of The Outdoor CommitteeOutdoor Impact May 2019 - PresentStockholm, SwedenOutdoor Impact is the joint industry body for out-of-home (OOH) media in Sweden. The Outdoor Committee is a body with tripartite representation (media owners, media agencies and advertisers) that sets and defines the standards for audience measurements and exposure calculations for OOH media objects and thereby creates the common currency against which OOH media can be planned, bought and evaluated. -
Senior AdvisorMediaresult Jan 2018 - PresentStockholm, SwedenAdvising companies on business development, with a focus on the interaction between companies and their customers through various media channels and touchpoints, and how to measure and evaluate this and thereby assess the value different media channels contribute. -
Senior AdvisorNoa Consulting Aug 2015 - Feb 2023Stockholm, SwedenSenior advisor on brand analysis and insight, brand development and marketing strategy projects. Formerly known as Evidence Strategy. -
Marketing Advisor - Emea (Part-Time)Vendavo Jan 2019 - Mar 2020Stockholm, SwedenInterim/part-time consultancy assignment. Responsibilities include advising on and leading brand and communications development, strategic messaging and operational marketing programs and internal coaching/training on marketing issues and communications activities. -
ChairmanNix-Telefon Nov 2017 - Apr 2019Stockholm, SwedenChairman of the Board of NIX-Telefon, the industry body that administers the NIX telephone contact opt-out system, allowing Swedish consumers an easy way to block their telephone numbers from incoming telemarketing calls
-
Member Of Advisory BoardPlantagon Companization Sep 2012 - Apr 2019Stockholm, SwedenAdvising on brand strategy and development as well as international marketing and communications activities -
Marketing Director (Part-Time)Navetti Jan 2018 - Dec 2018Stockholm, SwedenInterim/part-time consultancy assignment. Responsibilities include advising on and leading brand and communications development, strategic messaging and operational marketing programs and internal coaching/training on marketing issues and communications activities. Role transitioned to Vendavo as part of Vendavo's acquisition of Navetti in 2018.
-
Board MemberChiffer Ab Oct 2016 - Dec 2018Stockholm, SwedenOne of Sweden's most rewarded content marketing agencies (for example, winner of "Årets byrå" (Agency of the year) 2011, 2012, 2014 and 2015). -
Senior AdvisorSmart Company Jun 2009 - Dec 2017Stockholm, SwedenSenior advisor, helping media companies develop their attractiveness as an advertising partner towards the advertiser and agency communities through smart thinking - and consequently their business as a result.
-
Board MemberVpulp - The Virtual Pulp Company Jun 2013 - Aug 2015Stockholm, SwedenAd serving technology/platforms for media owners enabling easy handling of classified digital ads and digital versions of adverterisers' collateral/sales material -
Chief Marketing OfficerReadly Jun 2014 - Apr 2015Stockholm, SwedenIn charge of all marketing activities, with the objective of rapidly growing the business by building an international brand, expanding into more markets and connecting with consumers around the world who like to read. The Readly app, with its extensive digital library of magazines, is a great solution for consumers who value affordable, convienient and unlimited access to an extensive range of domestic and international magazines. The app is available for iOS, Android, Windows 8 and Kindle - more info at www.readly.com -
Marketing Effectiveness AdvisorSveriges Annonsörer Dec 2013 - Dec 2014Stockholm, SwedenAdvising members of Sveriges Annonsörer (The Association of Swedish Advertisers) on how to measure and evaluate their marketing effectiveness and establish marketing metrics that help build their company's business
-
Marketing And Business DevelopmentPenetrace Sep 2012 - Jun 2014Stockholm, SwedenHelping Penetrace grow their presence in Sweden on a part-time consultancy basis. Penetrace, based in Norway, is the leading Nordic provider of reporting and visualization software that helps marketers (and their agency and media partners) quickly and easily analyze and understand what impact their marketing activities and marketing investments have on factors that affect sales and their brand. -
Planning Director/Senior AdvisorPlannerfed Dec 2009 - Jun 2014Stockholm, SwedenFreelance Planning Director/Senior Advisor, open for both agency and client-side projects.
-
Country Manager - MarketingSkanska Nya Hem Apr 2010 - Nov 2011Stockholm, SwedenInitially hired (in 2009) for a range of consulting projects aimed at developing the consumer marketing of Skanska in the Nordic residential development market (marketing strategy, positioning etc), now also retained on an interim basis to manage the day-to-day activities of Skanska's Swedish consumer marketing organization. -
Business Development DirectorIab Sweden Aug 2009 - Dec 2009Stockholm, SwedenHelping to boost the presence and activities of the Swedish chapter of IAB (Interactive Advertising Bureau) in a consultancy role, looking at ideas for activities, membership and organizational structure.
-
ChairmanSveriges Annonsörer Apr 2008 - Dec 2009Stockholm, SwedenChairman of the Association of Swedish Advertisers, representing some 500 major advertisers. Member of the Board since 2004.
-
European Media DirectorElectrolux Mar 2007 - Dec 2008Stockholm, SwedenBudget allocation and development of communications strategy across multiple brands and European markets. Close cooperation with central brand marketing teams, creative and media agencies as well as regional/local sales and marketing organisations in developing and executing international campaigns, marketing activities and media plans. Development of central tools and principles to manage activities. Awarded "Campaign of the Year" by Media & Marketing Europe as well as winner of Sweden advertising effectiveness award ("100-wattaren") in 2008. -
Vp Brand ManagementElectrolux May 2000 - Mar 2007Stockholm, SwedenEvolution of central brand strategy/architecture and associated tools, templates, methods and processes to define and manage the Group's brands on a global basis and develop a more brand/consumer-marketing led culture. Development of consumer segmentation model, brand tracking system, communication platforms, internal training programs, several major international agency/consultant pitches - as well as internal implementation across multiple business sectors and international marketing regions.
-
Director, Branding And Marketing CommunicationsEricsson Apr 1996 - Apr 2000Stockholm, SwedenIn charge of international corporate marketing communications strategies and activities (branding, corporate image, core messages, major events such as CeBIT and Telecom, use/co-ordination of consultants etc) at group level. Helped develop internal awareness of the need for strong brand in a high-tech business-to-business environment, and the tools and strategies needed to develop this. -
Media And Planning DirectorMedia Broker Nov 1994 - Apr 1996In charge of research, strategic planning and media analysis/ recommendations at (what was then) Sweden’s third largest media planning and buying agency. Account director for several key national clients and all international clients; also responsible for the agency’s international partnership with Optimedia (Publicis). Member of the company’s management team; helped achieve company growth at more than twice the industry rate.
-
Marketing Communications ManagerAffärsförlaget (Bonnier Business Press) Oct 1993 - Oct 1994Responsible for all strategic and operational marketing and communication activities towards the advertising community for all titles of this leading Swedish publisher. Successfully launched new title (Månadens Affärer) and relaunched existing titles in new formats (Veckans Affärer, Datavärlden) towards the advertising community.
-
Account Director/Managing DirectorAffärsbyrån Jul 1992 - Sep 1993
-
Group Account DirectorIas Marketing And Communications Jul 1991 - May 1992Macclesfield, Uk
-
Account Director/Managing DirectorArmandt & Co Mar 1987 - Jun 1991Danderyd, Sweden
-
Commercial OfficerCanadian Embassy In Stockholm Mar 1986 - Mar 1987Stockholm, Sweden
-
Area Marketing ManagerEricsson Jun 1983 - Mar 1986Stockholm County, Sweden
Mats Rönne Skills
Mats Rönne Education Details
-
Management Sciences -
Lester B. Pearson College Of The PacificInternational Baccalaureate
Frequently Asked Questions about Mats Rönne
What company does Mats Rönne work for?
Mats Rönne works for Sveriges Annonsörer
What is Mats Rönne's role at the current company?
Mats Rönne's current role is Marketing Effectiveness Lead.
What is Mats Rönne's email address?
Mats Rönne's email address is ma****@****dly.com
What schools did Mats Rönne attend?
Mats Rönne attended The London School Of Economics And Political Science (Lse), Lester B. Pearson College Of The Pacific.
What skills is Mats Rönne known for?
Mats Rönne has skills like Marketing Management, Brand Development, Marketing Communications, Marketing Strategy, Strategy, Brand Management, Advertising, Strategic Communications, Customer Insight, Digital Marketing, B2b, Business Development.
Who are Mats Rönne's colleagues?
Mats Rönne's colleagues are Denise Lindström, Stefan Barholm, Jakob Rönnerbäck, Anna Eklund, Stina Melin, Ulrika Wendt, Matilda Nordfeldt.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial