As a seasoned copy editor and copywriter, I specialize in SEO and quality assurance for diverse B2B and B2C marketing campaigns. I have had the privilege of collaborating with high-profile brands like Walmart, Yahoo Finance, and DoorDash. Regardless of sector, I pride myself on seamlessly integrating brand voice into my work. This includes developing and executing rigorous style guidelines for each project and client. I craft text that not only captivates and informs but also drives valuable engagement.I bring experience using tools such as Ahrefs and Moz to optimize content for search engines, enhancing its visibility and reach. Coupled with my familiarity with platforms like WordPress and Google Workspace, I pride myself on being versatile professional capable of tackling diverse projects.My work history underscores my ability to deliver top-notch results under tight deadlines, while also mentoring and guiding junior team members to excel in their roles.With a Bachelor of Science in Physiology from the University of Arizona, I bring a unique perspective to my work, combining scientific rigor with creative flair to produce content that not only resonates with audiences but also meets the highest standards of accuracy and quality.Feel free to contact me directly at mattcaskey4@gmail.com.Competencies: Copy Editing, Copywriting, Research, Fact-Checking, SEO, B2B Marketing, B2C Marketing, Moz, Ahrefs, WordPress