Matt Hedberg Email & Phone Number

Cleveland, Ohio, United States

Lead NPD initiatives for North American architectural paint and product management responsibilities for Lowe's Canada and Retail Canada business units

Cleveland/Akron, Ohio Area

NPD and Product Management responsibilities for North American architectural paint

Cleveland, Ohio

• Led the commercialization of 13 new skus (6 total product lines) into our Walmart Channel for a total of $5.1M in year 1 incremental sales. This project involved working extensively with our 3rd party label vendor, Lab, Product Planning, Sales, Channel Marketing, Brand Marketing and Color Lab to ensure a successful and on time launch• Led the commercialization of 2 new skus into our Menards Channel for a total of $1.3M in sales. This involved working closely with our 3rd party label vendor, Finance, Sales, Product Planning, Lab, Color Lab, Channel Marketing and 3rd party container manufacturer• Led our website update project on both Menards.com and our branded Dutch Boy site. This involved writing updated website copy/bullets, working with our Brand Marketing team to get CGI’s of our new packaging and working closely with the Menards e-commerce team to successfully launch 245+ skus onto their site. For our branded Dutch Boy site, I worked closely with our Digital Marketing team and IT to create a product repository file and load the updated products onto our site• Created Product Data Sheets for all of our 245+ Dutch Boy products sold at Menards. I worked with our Lab to verify technical information, created an informative yet easily to follow template and then worked closely with the Menards e-commerce team to get the documents loaded successfully on Menards.com

Cleveland, Ohio

• Led a substantial label refresh project which consisted of commercializing 245+ new labels. This provided a consistent look and feel in regards to packaging and on shelf appearance. Working closely with Finance, Sales, Channel Marketing and Brand Marketing , we successfully revitalized our brand to convey the exceptional quality of our products• Trained Menards wall covering employees on our new products and positioning for 2016• Assisted in the commercialization of multiple skus for our Walmart business

• Assisted in product commercialization • Created updated labels and product positioning with our advertising agency partner• Facilitated sku rationalization and created go forward product strategy

Cleveland, Ohio

Summer 2014 responsibilities • Conducted multiple competitor analysis of our exterior paint brands and enamel products.• Developed dealer training modules• Evaluated product information across product data sheets, labels, POP and website, including recommendations for changes to deliver Summer 2013 responsibilities • Conducted a comprehensive Product Line Review • Interpreted sales and product data from the Line Review and created a detailed presentation with recommendations for next year’s product offerings to management.• Analyzed customer complaints and was able to pin point the root of the problems. This information was presented to Director of Marketing, and helped aid in problem resolution.

- Assisted professional contractors and DIY customers in recommending and selecting paint and related products including product demonstrations and customer events.- Handled telephone inquiries and operated the Point Of Sale system for all transactions ensuring product quality and service expectations are met.- Responsible for tinting and mix of product, store merchandising and inventory control.

Bachelor Of Business Administration (Bba.), Business Economics/Marketing

Activities and Societies: Cum Laude Mu Kappa Tau National Marketing Honor Society (2014-2015) Sigma Alpha Lambda National Honor Society.

Education record