Matt Hendricks Email & Phone Number

Georgetown, Ky, Us

Louisville, Ky

Design and build Congo Brands’ Financial Analysis and Planning organization. Develop budget and forecast processes providing forward looking perspective to leverage opportunity and mitigate risk. Collaborate with company functional leadership to deliver proactive, bottom-line focused, forward-looking analytical support and guidance. Design and implement brand and customer P&L capability. Build functional capacity to systemically measure ROI of promotional, marketing and operational investments. Work closely with existing Accounting Team to fold budget, forecasting and analytical needs into ongoing transition to NetSuite.

Louisville, Kentucky, United States

Lead the implementation of strategic initiatives to enable attainment of long- and short-term growth and profitability goals. Member of Company Senior Leadership Team. Initial focus on aligning prices with costs drove a 6-point increase in profit margins. Established internal processes to measure profitability based on gross margin per machine hour driving more profitable allocation of constrained resources. Implemented raw material tracking process that reflected current costs in pricing in real time mitigating a highly volatile supply chain.

Daufuskie Island, Sc 29915

Sought out by CFO to develop Financial processes and controls for Private Equity venture into consumer marketplace with professional marketplace products (Biofreeze). Established positive working relationships with sales force including General Manager and VP Sales. Developed reporting and forecasting tools for volume, trade spend, overhead expenses and P&L. Provided financial leadership and guidance through 4+ years of 20%+ topline growth driving focus on managing expenses and taking advantage of expansion opportunities. Led implementation of Microsoft Dynamics AX Trade Management and Deductions Management tools providing increased trade planning capability and visibility. Lead Monthly Business Review and BOD presentation preparation. Successfully lead Consumer Finance TSA after sale of Biofreeze to Reckitt; instrumental in transitioning business to the Reckitt team.

Took a 3-year sabbatical to care for ailing parents.

Mississauga, Ontario

Vice President Finance and Administration of Kellogg Canada, Inc. responsible for financial results and control for $700MM subsidiary of the Kellogg Company. Report directly to President Kellogg Canada with dotted line to CFO Kellogg Company. Member of Canadian Leadership Team and Global Finance Leadership Team. Lead development of annual and 3 year strategic operating plans. Establish financial and operations controls, develop and maintain banking and audit relationships and minimize tax exposure. Responsible for Supply Chain transition team accountable for relocating Canadian cereal production to U.S. plants in $100M+ North American savings initiative. Drive harmonization opportunities and determine optimal production locations for Kellogg Canada. Accountable for organization of 30 including Commercial Finance, Accounting, Customer Financial Services and IT teams.

Battle Creek, Mi

Responsible for Kellogg North America (KNA) planning/budget process, standard and ad-hoc reporting, financial systems management and independent projection of Advertising, Promotion and Trade. Report to CFO - KNA; part of the North American Finance Leadership Team. Led development of restructured forecasting and budgeting process as part of Company’s conversion from Oracle Hyperion Planning to SAP Business Planning and Consolidations module (BPC). Lead and develop team of 6 managers and 16 analysts.

Battle Creek, Mi

Responsible for planning and forecasting for $9B operating unit including top-line, operating profit and cash flow. Report to CFO KNA; directly support President KNA and Kellogg Company CFO. Consolidate KNA forecasts and budgets and, influence business unit CFO's in pursuit of achieving KNA budget. Lead KNA projects including major reorganizations and process change. Prepare Board of Directors and Global Leadership Team presentations for President KNA. Lead and develop team of 4.

Philadelphia, Pa

Accountable for profitable growth of $1B Sales Region through process management, tool development, training and influence. Co-manage forecasting and annual planning process across 4 teams encompassing 40+ accounts with cross-functional resources and sales management. Directly responsible for managing and forecasting $180MM trade budget. Consistently achieved OP in excess of +$4MM versus budget. Managed trade spend to within 1% of budget while continually decreasing trade investment.

Wilmington, De

Hired as change management expert to develop and lead finance team of 18 in improved financial process and decision making. Responsible for financial results of business unit accountable for overhaul of equipment, on-board service standards, environmental and safety operations. Appointed as member of Executive Management Committee responsible for monthly financial forecast and results; committee led by CFO and attended by Operating Unit Presidents and COO.

Camden, Nj

Mba, Finance

Bs, Economics