Marketing Director
Lancaster, Pennsylvania Area
In short terms, I humbly oversee the Nxtbook Media brand. In long terms, that means managing initiatives that enhance the view of Nxtbook Media's products and services, assist our sales team in moving leads down the sales funnel, and help our current clients continually understand the value of working with our organization. This has led me to working hands-on in the following areas:SEOCPC Advertising (Google, Facebook, Instagram, Twitter, and LinkedIn)Social Media ManagementVideo DevelopmentCollateral Creation For Sales EffortsContent Marketing Efforts (Blogs and White Papers)Website Development (Design and Content)Email CampaignsIn House EventsTrade ShowsMarket ResearchReferral StrategyOverall Brand StrategyI have also had the opportunity to help guide product development discussions for our revolutionary new product, PageRaft, and create the organization's business plan from the ground up for 2020 and beyond.During my first year as Marketing Director, I was able to help increase year over year closed sales by 278%. Additionally in 2018, my first full year in the role, we were able to stabilize overall revenue for the first time in nearly a decade.