Matt Jacob Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Dallas, Texas, United States

• Lead the development and execution of comprehensive marketing and communication strategies for Perkins School of Theology. Advise and assist the Dean in planning and decisions related to the development of the school’s overall vision, new initiatives and messaging to further the mission of Perkins.• Develop a global brand strategy to increase Perkins’ awareness in international markets to drive enrollment figures• Oversee all strategic communications needs of school leadership, including media training, speechwriting, presentation development and social-media messaging• Produce the school’s annual report, liaising with myriad departments to gather information and produce final product for external and internal distribution• Create and manage crisis communications/issues management protocol and monitoring for the school• Provide direction for marketing and communications produced by other key administrative units within the school. Oversee all school communications, including direct/online marketing, brand management, media and public relations, digital/web communications, social media and publication• Responsible for process of consultation with program/center directors and administrative council members, coordinating all publicity for specific programs with the overall marketing strategies and goals for the school. Raise the visibility and reputation of Perkins through promotion of faculty/academic excellence, student involvement/awards, special events/programs and other strategic initiatives• Oversee the administration of the Perkins website (design, branding and approval)• Establish and enhance institutional relationships/connections with current students, alumni, outside organizations and influencers and other external constituencies.• Collaborate with the Office of Enrollment Management to develop and deploy communications strategy for the recruitment of prospective graduate students (master’s and doctoral programs)

Dallas/Fort Worth Area

I teach an advanced writing class for Communications Studies majors

Dallas, Texas, United States

• Work collaboratively with the Director to coordinate day-to-day operations of the Office of Public Affairs to ensure consistent messaging and branding across all communications channels• Serve as community manager of all school social-media platforms, developing comprehensive strategy and messaging for all properties• Analyze and optimize admissions and enrollment databases to identify admissions trends• Engage with all programmatic initiatives of the school to provide communications counsel and strategy needed to meet specific admissions, development and overall communications goals• Liaise with peer communicators across the university to amplify the strategic distribution of individual and school-specific stories to a larger, broader audience

• Develop and coordinate all branding, marketing, external and internal communications strategies of the North Texas Conference (300 churches and more than 138,000 members) to ensure alignment with core mission, vision and values• Oversee all strategic communications needs of conference leadership, including media training, speechwriting, presentation development and social-media messaging• Ensure brand management of the conference office in all respects• Manage all development, strategy and implementation of crisis communications and issues management activities• Act as the conference’s official spokesperson and its primary liaison with affiliated agencies and organizations • Evaluate and develop opportunities for integral partnerships with community organizations and conference leadership • Leverage media relations opportunities with local and national print and broadcast media • Manage and analyze statistical databases for all North Texas Conference business matters• Oversee and supervise a comprehensive team focusing on all communications aspects, including website development, editorial content, social media and video production

Dallas/Fort Worth Area

• Work collaboratively with the Director to coordinate day-to-day operations of the Office of Public Affairs to ensure consistent messaging and branding across all communications channels• Serve as community manager of all school social-media platforms, developing comprehensive strategy and messaging for all properties• Analyze and optimize admissions and enrollment databases to identify admissions trends• Engage with all programmatic initiatives of the school to provide communications counsel and strategy needed to meet specific admissions, development and overall communications goals• Liaise with peer communicators across the university to amplify the strategic distribution of individual and school-specific stories to a larger, broader audience

Dallas/Fort Worth Area

• Supervise team to lead strategic assessment and implementation of communications and public relations needs for a variety of clients, including sports, healthcare, corporate, consumer and education • Lead writer for clients – deliverables include all internal and external marketing materials, blogs and social media messages, C-suite speeches, video scripts, financial communications, bylined articles, website copy and news releases• Develop a global branding strategy for introduction of services/offices in new markets, both domestic and international• Assist in the creation and implementation of a comprehensive crisis communications protocol for a $4 billion global brand• Assist with the creation, deployment and implementation of corporate social responsibility strategy• Monitor and create dashboards and messaging for development of annual report• Devise concept, strategy, content and implementation of new social media channels to tell the public-affairs stories of a major international corporation to diverse audiences• Develop and maintain editorial calendars to ensure consistent branding and messaging across all channels• Clients served: Mary Kay, Focus Brands (Schlotzky’s, McAlester’s), Supplemental Health Care, Schneider Electric

Dallas/Fort Worth Area

A member of the Projects team, I play a data reporting role in major investigations as well as work with reporters across the newsroom to help gather and analyze data to produce quick-hit investigations.• Conduct investigations and develop storytelling tactics and strategies across multiple print and digital platforms• Analyze datasets to discover trends and enhance the overall impact of stories• Work collaboratively with other members of the Investigative Projects team as well as with editors and reporters throughout the newsroom to identify story themes that come from data analysis

• Lead a cross-functional team to develop strategic marketing and communications plans as well as produce written, digital and video content to tell the corporate and public-affairs stories of a Fortune 200 company across all platforms• Develop a global branding strategy for introduction of services/offices in new markets, both domestic and international• Work collaboratively with multiple departments as well as with external partners to coordinate annual Corporate Citizenship Report• Establish metrics to measure effectiveness of content delivery to specific segmented audiences• Clients served: Texas Instruments, Metro PCS, PetSmart Charities

• Write all external speeches for hospital leadership as well as feature and news stories for all internal and external publications, including press releases, social messaging, crisis communications and clinical communications• Develop and manage marketing communications and public relations strategies for the services, issues and events of myriad hospital service lines • Develop best practices for positioning the hospital’s brand internally while tailoring effective communications to employees and volunteers • Research relevant issues and prepare creative communications and presentations tailored for a variety of audiences• Develop info-gathering protocols across multiple departments and agencies to create organization’s Annual Report• Conduct extensive research of product and target audiences to create reports outlining strategic marketing recommendations and direction as well as facilitate evaluative measurement of communications tactics• Establish and maintain relationships with pivotal members of the local, regional and national media

• Writing consisted of news stories, features and explanatory pieces on a wide range of subjects• Covered beats for a variety of sports, ranging from high school to professional• Develop a cadre of research skills to investigate and profile individuals and corporations

Bachelors, Journalism, Political Science

Masters, Journalism