As a former reporter and experienced communications professional, Maureen Wiegert grows and protects brands recognized across the country and around the world through public and media relations and communications campaigns that drive results. With a background in consumer marketing, she excels at brand positioning and message development and brings these elements to life by developing and executing highly successful integrated campaigns and programs. Maureen has a history of leading results-driven large-scale projects, including the re-launch of the Susan G. Komen brand, the marketing roll-out of TripCase (Sabre’s consumer travel app), and Mary Kay’s quarterly Look Book. Her creative and message-driven vision and leadership guides the production of award-winning visual communications tools including advocacy videos, direct mail, brochures, online and print advertising, and logos.Maureen’s journalism background is particularly valuable to executives who are preparing for media interviews. Through Allyn Media’s Media Training, Maureen has trained spokespeople across the country to be more confident and comfortable in the media spotlight. Maureen is responsible for developing and overseeing crisis communications planning, crisis communications response and crisis recovery as well as media relations, marketing communications and spokesperson training. She has led numerous high-profile communications initiatives, from corporate restructurings to brand introductions. Her clients include the Choctaw Nation and Choctaw Casino & Resort, Southern Methodist University, the Deason Center for Criminal Justice Reform, Association of Oil Pipelines, the University of North Texas at Dallas, and Life School.
Listed skills include Corporate Branding, Brand Architecture, Integrated Marketing, Marketing Communications, and 22 others.
