Developed and sold marketing strategies for FCB network’s largest integrated accountResponsible for Customer Experience (CX) Strategy, Behavioral Economics, Customer JourneyMapping, Comms Planning, Brand PlanningDeveloped strategic briefs to inform and inspire creative teams, translating client’s business objectivesinto actionable goals infused with rich insights (drawn from consumer research, cultural trends,competitive analysis, and in-market performance)Crafted Go-To-Market strategies that brought product benefits to life across broadcast, digital, andsocial tactics, with careful attention paid to maintaining brand identity and highlighting competitivedifferentiatorsWorked alongside two UX strategists to design minimal viable product specifications and future stateroadmap for Account Management interface, balancing competing objectives of various client businessunits and backend limitationsCollaborated with analysts to develop nuanced user personas and optimize CRM programs viamultivariate test design (CRM programs included acquisition, customer on-boarding, producteducation, and service-critical notifications)Reshaped client’s POV on ongoing customer education and launched digital education campaign,resulting in record breaking lift in engagement metrics across social and OLV

Served as subject matter expert and point of connection across agency teams—responsible for digitalinnovation, ideation, implementation, and ongoing analysis across every step of the consumer journeyDesigned and maintained client-facing analytics dashboards, implemented data visualization bestpractices and multi-step attribution modeling to highlight campaign impact and ROISpearheaded Social Media as an agency capability, executing comprehensive competitive socialaudits for two Starbucks brands, creating a data-driven foundation for Social Playbooks and ContentStrategiesDeveloped proprietary social engagement model for normalizing engagement across disparate brands to identify content whitespaceCollaborated with Agency C-Suite as an expert in digital and social arenas to help launch Q, Upshot’sBusiness Intelligence and Strategy divisionActed as strategic lead on www.MyRescue.dog, a charitable campaign highlighting rescue dogs togenerate awareness of alternative top level domains - with a UX designer, a web developer, and ashoestring budget we created a fully functional social network for rescue dogs [1M+ social impressions,250k active users, 300% lift in the sale of .dog domains]

Planned, developed, and implemented content for digital point of sales tools in retail environments— but in true startup fashion, played a variety of roles across marketing and operationsCreated detailed Statements of Work outlining Scope of Project, tactical objectives, and measures ofsuccessConducted on-site customer interviews to evaluate product impact, identify usage trends, andestablish client needs, before incorporating research into actionable, analytics-based reportsWorked alongside a Creative Director, Graphic Designer, Motion Graphics Artist, and UX Designer togenerate bespoke, interactive applications and video contentParticipated in weekly status meetings with hardware/software development teams to prioritizeproject requirements, align on development roadmaps, and identify feature limitationsAssisted in launching a pilot program with a prospective client partner before publishing comprehensive client-facing report detailing projects’ findings and proposals to to maximize efficacy of future deployments