Matt Mcelligott Email & Phone Number

Buffalo, Ny, Us

Buffalo, New York, United States

- Act as contributing member to product development team, ensuring that client vision is communicated and understood throughout the Software Development Life Cycle. - Work with internal and external clients to identify and prioritize software enhancements.- Design method for executing enhancements including establishing objectives, setting business requirements, and outlining functional requirements.- Act as liaison between development team and client to achieve optimal use of developer time while ensuring client priorities and user experience are properly considered and addressed during solution development.- Help estimate time and resource allocation for product enhancements.- Perform various duties in support of pre-release, deployment, and post-release processes.- Lead special projects from concept to launch, utilizing project management techniques and documentation to aid in execution.

Gambrills, Maryland, United States

• Contributing member of team responsible for growing brand awareness and attracting new leads.• Responsible for writing and executing marketing plan, utilizing a variety of paid and unpaid outreach including SEO, PPC, content marketing, email, event marketing, and more.• Developed, executed, and monitored SEO plan including keyword research, competitive research, and link building strategy.• Created, executed, and updated content marketing plan including content calendar, style guide, outline template, and planning/writing of new content topics.• Accountable for organizing and optimizing paid marketing campaigns through Google ads, Facebook ads, Linked In ads, Adroll (retargeting), and more. • Managed and developed WordPress websites for both company properties, including design, plugin management, copywriting, meta data content development, periodic speed testing, tracking tag management, Cloudflare CDN configuration, and site administration.• Identified marketing KPI’s and led KPI tracking by setting up Google Analytics, Tag Manager, and Search Console accounts to track progress towards goals through weekly reporting.• Evaluated, set up, configured, and adjusted CRM solution.

• Promoted to lead the marketing department while maintaining all roles and responsibilities as the Digital Marketing Manager and absorbing responsibilities of the Social Media Marketing Manager. • Developed and carried out marketing plan and strategies, resulting in a 43.8% increase in total revenue generated YOY.• Maintained annual marketing budget with minimal increase (3.5%) YOY while producing revenue growth and ensuring sufficient resources were allocated to execute marketing plan. • Instrumental in company-wide transition to data driven culture. • Generated weekly, monthly, and quarterly marketing reporting to identify areas for improvement and action items for marketing optimization. • Produced a wide variety of comprehensive business performance reports through SiSense business reporting tool and offer analysis to allow reports to drive action.• Planned and executed online and offline marketing campaigns, integrating efforts across email, print, social media, company websites, SEM, SEO, and PPC.• Established and maintained effective working relationships with sales staff and company leadership to ensure that company priorities and sales efforts are supported by marketing department.• Sourced and evaluated a variety of third party consultants and professionals to support execution of marketing plan within budget. • Designed print and digital marketing collateral and create or source video marketing material.• Remained informed on emerging marketing trends and tools and built into marketing strategies where applicable. • Provided feedback into product development and service offers and participate in their development; collaborate to create, launch and track performance of product and service offerings in our markets.• Articulated product and service offerings, key benefits, and messages for use by sales and marketing• Set job descriptions, conducted interviews, and executed training for new hires.

• Created, managed, and optimized PPC and SEM campaigns to reach and exceed goals for established KPI’s, resulting in 78% reduction in Cost Per Acquisition between 2014 – 2019. • Overhauled email marketing strategy resulting in increased national email revenue by 90x between 2015 – 2019. Related tasks included evaluation & acquisition of third party email marketing tool, creation of targeted email list opt-in overlays, lead nurturing drip campaign, monthly HTML newsletters, targeted email campaigns, performance tracking, and A/B testing.• Planned and executed local email marketing strategy, utilizing best practices, coordination across departments, and implementation of tracking & testing mechanisms, resulting in an increase in local email revenue by 3x between 2015 – 2018.• Utilized strong project management skills and knowledge of project management best practices to lead delivery of company-wide marketing campaigns and initiatives such as our referral program, which brought in new customers at a 46% lower cost per order than other digital marketing efforts.• Recorded performance of digital marketing, email, website, and social media, assess against KPI goals, and utilize strong analytical ability to allocate resources & test new strategies for optimized performance.• Managed SEO, including determination of target keywords and creation of keyword-rich onsite content and meta data.• Identified needed improvements to website UX and leads cross-departmental team to prioritize list of improvements for technical team to work from.• Evaluated emerging marketing technologies, trends, and techniques and integrate into current marketing campaigns via testing where appropriate.• Collaborated with Sales & Operations team to identify best revenue opportunities and targets for marketing campaigns to support with paid and unpaid marketing outreach.

• Floating resource available to all company departments who was responsible for successfully planning, organizing, and executing special projects to the specifications requested by the project sponsor.• Current and past projects included (but were not limited to): Google analytics configuration and enhancement, new product rollout, new product policy and procedure creation and management, new marketing platform testing and tracking, webpage creation, redesign, and content updates; conference planning and execution, social media policy creation and implementation, and data collection and reporting improvements.• Duties and responsibilities included (but were not limited to): Creation and maintenance of project planning documentation and calendar, acquisition of support for project plan from executive management and other key staff members, coordination of resources and staff for timely completion of tasks in accordance with project plan, formulation of appropriate communication plan for project team, and development and execution of contingency plans.

• Contributing member of franchising department who was responsible for growing the number of franchise units throughout the United States. • Duties and responsibilities include (but are not limited to): Management and design of Customer Relationship Management software; creation, tracking, and management of sales and onboarding processes; content and account management for franchise sales web properties, email marketing creation and execution, report generation for sales and marketing tracking, and ensured all activities and material were compliant with franchise law.

• Contributing member of business development team who was responsible for planning, organizing, and launching of social athletic leagues in new markets throughout the USA. • Duties and responsibilities included but were not limited to: creation and implementation of systems and documentation to manage processes leading up to launch, conception and execution of social media marketing plan, management of budget and league profitability, PR outreach, print media negotiation and buying, local and national market research, competitive analyses, and development and maintenance of league websites.

• Contributing member of events team responsible for planning, coordinating and carrying out national social-athletic tournaments, promotional events, and annual staff conference. • Duties and responsibilities included: project timeline creation and maintenance, delegation of tasks and responsibilities to staff, vendor pricing and management, budget management, creation of sponsorship packages, communication with players and venue management, management of pre-event and event day logistics, formation and implementation of referee certification program, and development of text for web pages.

• Personally advised and assisted independent travel agents with the creation and development of marketing communications in an effort to generate new business and improve brand recognition and awareness of their home-based business. • Created print marketing materials such as flyers and newsletters

• Hired by marketing/advertising agencies to organize and supervise promotional campaigns for clients such as Sierra Mist, Coca-Cola, Coffee-Mate, and Interscope Records.• Duties and responsibilities included (but were not limited to): Hiring and training staff, payroll budgeting, managing pre-event and event day logistics, timely submission of administrative paperwork, regular inventory of promotional materials, and acting as a liaison between client and venue management.• Consistently achieved or surpassed client’s expectations and quotas.

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: American Marketing Association, Foreign Studies Department Graduate Assistant and Studied abroad in New Zealand.

Bba, Marketing

Activities and Societies: Member of the American Marketing Association, Studied abroad at Bond University in Queensland, Australia

Business Administration

Studied abroad for a semester in Gold Coast, Australia. Coursework included general coursework as well as business related classes such.