Responsible for:• Strategic direction and execution of business processes, systems, reporting and insights • Commercial, financial & business performance reporting including Business KPI scorecard• Compliance & audit reporting for state and national racing & sporting bodies• Preparation of all Racing, Sports, Multis & Promotional reporting, feeding into weekly marketing & trading meetings to direct upcoming promotional strategies & allocation of bonus allocation and match deposit offers

As a Demand Planner, I am mainly responsible for 1-13 week horizon tactical sales forecast for Yoghurt & Juice categories across all Sales channels. I also ensure all category materials are correctly set up. This includes the assurance forecast is loaded in line with Sales expectations and to send accurate Demand signal to Supply Planning for production planning.

I conducted a strategic review & piloted a trial in WA prior to launching a National model for incorporating the Bega product portfolio into the existing Dairy & Drinks sales call as well as optimizing & streamlining existing customer contact . Overall resulted in additional 10 FTEs and 30 minutes per call across 1,800 Independent Grocery customers.

I was Product Owner for SAP C4C implementation for Dairy & Drinks Field Sales & Sales support teams as part of Bega IT Transformation Project. My duties covered user requirements gathering and design, system and process change impact assessments, user training and capability delivery and technical cutover. It was in this role that I partnered with FAIR Consulting & DXC system integrators as part of implementation.

Leading 3 reporting analysts, I provided the Sales & Marketing department with performance reporting whilst governing and recommending for the Sales & Service Customer Contact Model. In addition, I was responsible for Field Sales KPI reporting and core performance reporting for Marketing activities and New Product launches. During my performance of this role, all Sales Operations reporting has been transitioned from Excel into Microsoft Power BI.

I developed and executed a new Customer Contact Model for Field and Outbound Sales teams for the delivery of optimized sales coverage and right role for right customer. I also led the execution of territory cutting, capability and implementation including the design and execution of new reporting and governance solutions.

I concentrated Continuous Improvement initiatives in sales processes whilst supervising the implementation of customer contact plans & marketing activity for Field Sales teams. I also developed processes and software solutions to support new Sales role creations, customised Sales CRM platform & launched/provided KPI reporting.

I implemented customer contact plans and marketing activity for National Field Sales team, administered Siebel CRM tool as well as ensuing the quality of customer master data was maintained. Other duties in this role included data modelling, deployment of sales resource for business marketing and strategic initiatives including sales capability for all CRM and customer master data changes.

I was primarily responsible for customer master data transition into SAP ECC and to new Siebel CRM tool for Sales users. I also supported the state distributor account teams with sales & performance insights using SAP Business Objects reporting.