Head Of Marketing, Head Of Sales, Assistant Hotel Manager
Hotel Gasthof Post
Lech, Austria
I headed up the Marketing, Sales and PR departments for the beautiful Post Lech. Family owned and ran for over 80 years, the "Grand Dame" of Lech is a world-famous 5* Relais & Chateaux Hotel.Marketing Manager Build it and they will come is no longer true. I co-ordinated all Creative in house, strategic planning, advertising design & strategy, as well as the day-to-day management of our marketing, social, CRM and CMS.- Marketing strategy- Photography and videography, production and PM of all Creative in-house as well as relationship management with our trusted partners- Google Adwords- Analytics and SEO optimisation- Management of all social media accounts and content creation- Website management and refresh for 2020- CMS- Copywriting in ENG/DE- Print design- Advertising- Event sponsorship, charity supportHead of SalesTraditionally loved by the german-speaking markets, I was brought on to drive success in the international market. I loved the challenge of representing our hotel around the world, and put a big focus on this. I circumnavigated the globe to meet agents from all over the world in 2019, and expanded our promotion with international journalists and influencers.- Responsible for all B2B and agencies - The Post's representative at all expos and trade events- Rated over 9/10 at trade fairs for my meetingsPublic RelationsA modern approach saw us revamp PR. Attracting all different types of journalists and audiences, We expanded this into influencers & bloggers as well as long-form print alongside the traditional travel articles.I created the strategy and organised all press, travel agents, VIPs and influencers that visited the hotel.- 2019 saw us receive over 250k value in press coverage for less than 10% captial expenditure- Articles published in high-end publications such as Le Figaro, The Sunday Times, National Geographic- At zero cost invited IG influencers with a combined following of over 21 million.