Senior Principal Analyst, Advertising
Current- Lead Omdia’s advertising market research, including the development of new market forecasts, reports and research agendas
- Serve as Omdia’s go-to expert in digital advertising, ad-supported online video, and European and North American advertising markets, providing direct support to existing clients and Omdia’s sales team in these areas
- Deliver thought leadership through keynote presentations at industry events covering the advertising, online video, TV and broader media and… Show more
- Deliver thought leadership through keynote presentations at industry events covering the advertising, online video, TV and broader media and entertainment sectors to increase awareness of Omdia, consolidate personal.
- Lead the planning and production of “big picture” thought leadership through survey design and exemplary written, numerical, and visual analysis that delivers insight for players across the TMT space
- Develop and create new forecast models for key advertising and media and entertainment industry segments, supporting junior analysts contributing to these research streams, while strengthening methodology and adding.