Matthew Bailey Email & Phone Number

United Kingdom

• Lead Omdia’s advertising market research, including the development of new market forecasts, reports and research agendas• Serve as Omdia’s go-to expert in digital advertising, ad-supported online video, and European and North American advertising markets, providing direct support to existing clients and Omdia’s sales team in these areas• Deliver thought leadership through keynote presentations at industry events covering the advertising, online video, TV and broader media and… Show more • Lead Omdia’s advertising market research, including the development of new market forecasts, reports and research agendas• Serve as Omdia’s go-to expert in digital advertising, ad-supported online video, and European and North American advertising markets, providing direct support to existing clients and Omdia’s sales team in these areas• Deliver thought leadership through keynote presentations at industry events covering the advertising, online video, TV and broader media and entertainment sectors to increase awareness of Omdia, consolidate personal reputation as an industry expert, generate new sales leads, and maintain and grow a network of key contacts• Lead the planning and production of “big picture” thought leadership through survey design and exemplary written, numerical, and visual analysis that delivers insight for players across the TMT space• Develop and create new forecast models for key advertising and media and entertainment industry segments, supporting junior analysts contributing to these research streams, while strengthening methodology and adding new granularity and company coverage to core advertising and online video forecasts• Lead the scoping and delivery of consulting research projects and manage and engage in collaborative research involving colleagues from across the broader Omdia research team• Proactive outreach through social media and collaboration with marketing and public relations teams to bolster coverage of Omdia’s advertising research in both industry and mainstream media publications• Assess and bolster Omdia’s competitive positioning by seeking client and prospect feedback, and planning and delivering new research products and agendas Show less

• Serve as Omdia’s go-to expert in digital advertising, ad-supported online video, European and North American advertising markets, and console gaming, providing direct support to existing clients and Omdia’s sales team in these areas• Attend and present at key industry events covering the digital advertising, online video, TV and video game sectors to increase awareness of Omdia, enhance personal reputation as an industry expert, generate new sales leads, and maintain and grow a network of… Show more • Serve as Omdia’s go-to expert in digital advertising, ad-supported online video, European and North American advertising markets, and console gaming, providing direct support to existing clients and Omdia’s sales team in these areas• Attend and present at key industry events covering the digital advertising, online video, TV and video game sectors to increase awareness of Omdia, enhance personal reputation as an industry expert, generate new sales leads, and maintain and grow a network of key contacts• Take a leading role in producing “big picture” thought leadership through survey design and exemplary written, numerical, and visual analysis that delivers insight for players across the TMT space• Develop and create new forecast models for key advertising, consumer technology and games industry segments, serving as a key contributor to these research streams, while strengthening methodology and adding new granularity and company coverage to core advertising and online video forecasts• Take a leading role in the scoping and delivery of consulting projects and manage and engage in collaborative research involving colleagues from across the Omdia research team• Proactive outreach through social media and collaboration with marketing and public relations teams, leading to numerous quotations across mainstream and industry media• Assess and bolster Omdia’s competitive positioning by seeking client and prospect feedback, and planning and delivering new research products and agendas Show less

• Serve as Omdia’s go-to expert in digital advertising, ad-supported online video, and console gaming, providing direct support to existing clients and Omdia’s sales team in these areas• Attend and present at key industry events covering the digital advertising, online video, TV and video game sectors to increase awareness of Omdia, enhance personal reputation as an industry expert, generate new sales leads, and maintain and grow a network of key contacts• Produce “big picture” thought… Show more • Serve as Omdia’s go-to expert in digital advertising, ad-supported online video, and console gaming, providing direct support to existing clients and Omdia’s sales team in these areas• Attend and present at key industry events covering the digital advertising, online video, TV and video game sectors to increase awareness of Omdia, enhance personal reputation as an industry expert, generate new sales leads, and maintain and grow a network of key contacts• Produce “big picture” thought leadership through survey design and exemplary written, numerical, and visual analysis that delivers insight for players across the TMT space• Develop and create new forecast models for key consumer technology and games industry segments, serving as a key contributor to these research streams, while strengthening methodology and adding new granularity to core advertising and online video forecasts• Take a leading role in the scoping and delivery of consulting projects and manage and engage in collaborative research involving colleagues from across the Omdia research team• Proactive outreach through social media and collaboration with marketing and public relations teams, leading to numerous quotations across mainstream and industry media• Assess and bolster Omdia’s competitive positioning by seeking client and prospect feedback, and planning and delivering new research products Show less

London, United Kingdom

• Developed expertise in multiple areas of digital and traditional media, including online, social and mobile video, digital advertising, TV, video games and social media• Provided analysis of the key developments in online video content creation, vendor monetization strategies, digital video advertising and sports media• Developed new market forecast models for online video advertising and digital advertising• Consistently exceeded expectations around research quality, timeliness… Show more • Developed expertise in multiple areas of digital and traditional media, including online, social and mobile video, digital advertising, TV, video games and social media• Provided analysis of the key developments in online video content creation, vendor monetization strategies, digital video advertising and sports media• Developed new market forecast models for online video advertising and digital advertising• Consistently exceeded expectations around research quality, timeliness and volume• Enhanced external presentation skills by presenting to numerous consulting clients• Led the production of external whitepaper marketing reports and served as a key member of multiple consulting project teams• Attended industry events to build knowledge and a network of industry and media contacts Show less

• Identified, planned and delivered research training through presentations and workshops• Mentored and coached new members of the research team during their probation period and assured industry-leading quality of Research Analysts' output through in-depth proofing, constructive feedback and revision of research processes• Developed and planned new products, and identified viable new research areas• Researched, planned and produced in-depth, strategically focused written and… Show more • Identified, planned and delivered research training through presentations and workshops• Mentored and coached new members of the research team during their probation period and assured industry-leading quality of Research Analysts' output through in-depth proofing, constructive feedback and revision of research processes• Developed and planned new products, and identified viable new research areas• Researched, planned and produced in-depth, strategically focused written and graphical analysis in case study reports with a focus on technology, media and telecommunications• Provided timely and professional resolutions to product and research-related client queries• Engaged in high-quality data research and analysis on numerous industries, specialising in technology, media and telecommunications, identifying key market drivers and trends• Analysed and profiled competitors, including the strength and scope of their products• Organised own workload and research, adhering to strict time constraints Show less

• Developed a range of research and analysis skills, including data interpretation, modelling and forecasting techniques while enhancing industry knowledge and expertise• Applied writing skills within a commercial context through industry reports and blog entries• Directly involved in social media marketing initiatives to increase brand awareness• Applied data and text proofing techniques in order to effectively and efficiently evaluate colleague output and provide comprehensive and… Show more • Developed a range of research and analysis skills, including data interpretation, modelling and forecasting techniques while enhancing industry knowledge and expertise• Applied writing skills within a commercial context through industry reports and blog entries• Directly involved in social media marketing initiatives to increase brand awareness• Applied data and text proofing techniques in order to effectively and efficiently evaluate colleague output and provide comprehensive and constructive feedback when required• Followed multiple content production processes efficiently and to a high standard• Managed own workload effectively by employing time management skills• Promoted to Research Analyst within a year of employment (January 2013) Show less

Bachelor'S Degree, English Language And Literature, General, 2(I)

High School