As business priorities shifted, I was tapped to lead a credit card vertical new product initiative for our website in July 2022. This effort is currently in development and spanning across 14 unique teams/functions within our organization. Due to the sensitivity around the project, I’m unable to comment until we have launched.Product research into our tech stack as it relates to enterprise search took place during my time in this role resulting in a full-business assessment of our existing search capabilities and future search abilities based on our business constraints.Ownership of CK’s Google Analytics 4 property was handed off to me in September 2022 and continues to this day. This includes, onboarding our Google Analytics instance from Universal Analytics (UA) to GA4, phased roadmap approach, and educational content to help our marketing teams make sense of what they can expect.

While formally on the SEO growth marketing team at Credit Karma, my role expanded to product ownership starting in August 2021 with our Financial Calculators (https://www.creditkarma.com/calculators). Over-time, I moved from Calculators to our Credit Cards vertical (product in final launch phase) with additional ownership responsibilities for enterprise search functionality (web & app) and Google Analytics 4 across our org.Courses completed during this time include:1) Analytics for Product Management through Reforge2) Product Manager Foundations through Reforge3) Blockchain & Web3 Strategies for Business Executives through MIT Sloan Business School (in-progress)This position is more reflective of the actual work I’ve been doing the past 1.5 years within Credit Karma and should be used as a guide for vetting my product management experience. Although my background will always be “marketing”, it’s important to note my transition from marketing to product unofficially occurred in August of 2021 with a concentration in technological product development. My day to day includes close collaboration with engineers (both front end and back end), legal, design, product leads, business development, cyber security, business intelligence, data science, and marketing leads across the org.

In the summer of 2021, I shared with my manager and team that SEO was not the long-term career path for me. I began exploring Product Marketing and Product Management as my next career move. In August 2021, my team began transitioning my work from SEO specific to website product ownership.During this time, I led the product development from start to finish for Credit Karma’s Financial Calculators (https://www.creditkarma.com/calculators if you’re curious). Scope involved managing the timeline, status, product decisions, and development in tight collaboration with external software engineering partners, growth technology product managers, legal counsel, internal software engineering partners, creative (design & copy), editorial, and marketing teams across each of our 7 product verticals.Prior to leading our calculator product, an on-going effort to “re-skin” our 4 legacy calculators had passed the 1 year mark. After taking over the product initiative, our team was able to complete the re-skin and launch 22 net-new calculators within 6 months once engineering support was provided. Brand awareness over time, post-launch improved among both members and non-members as our calculator footprint expanded.

Transitioned to the SEO org within CK as part of the talent redistribution initiative to avoid layoffs during the COVID pandemic. Grew my SEO knowledge base from “informed” to “dangerous”. Dangerous in this context meant my broad paid search, paid social, organic social, and now SEO experience led to a trusted SEO expert across the org. During this time I worked horizontally with teams across our organization to identify pain points in our SEO strategy. Initiatives aimed to reduce the tech debt in response to Google’s May 2020 algorithm update resulted in partial traffic recovery by December 2021.

Joined Credit Karma as a Personal Loans vertical paid search growth marketer. First 30 days were primarily spent learning the tech stack for our performance marketing teams while we were in a marketing spend freeze due to covid.

• Manages multi-million dollar mobile-app search and social campaigns exclusively for a FAANG company across Google, Snapchat, and Twitter.• Analyzes comprehensive data points using SQL to create Excel and Tableau visualizations used to influence and drive campaign strategy.• Collaborates with partner stakeholders, cross-channel team members, data scientists, and our creative team to solve unique business problems and execute solutions to said problems.• Grew fiscal year budget by more than double the previous year through proven success of the implementation of search campaign strategy.• Facilitates internal team meetings for search and social analysts to promote cross-team insights and collaboration.

• Creates and manages Search Engine Marketing campaigns across Google, YouTube, and Bing for a portfolio of clients.• Develops account strategy in collaboration with Marketing Directors, Presidents, and CEOs relative to overall digital marketing goals.• Analyzes performance, demographic, and audience data through the use of Google Ads, Google Analytics, and Bing Ads to revise campaign strategy.• Collaborates with internal Search Engine Optimization, Social Media Advertising, and Product Feeds Management services to drive growth for clients.

- Collaborated with a 4-person team to develop a multi-media marketing platform targeted to the millennial demographic urging them to take advantage of their free preventative healthcare benefits- Researched and analyzed digital consumption patterns among the millennial target market as well as competitor trends which resulted in a powerful and relevant advertising campaign- Recommended a $3M budget to fund campaign across social media platforms {Twitter, Facebook, and Snapchat}, streaming channels {You Tube, Hulu}, and cable television {ESPN} with a calculated ROI of 45%

-Oversaw training and facilitated growth of Intramural Referees-Managed the operations of Intramural games, which included setting up the field/court, particpant check-in, first-aid administration, spectator/referee/participant supervision

-Promoted the company's streamlined plan for residential solar installations by reaching out to local communities via cold calling and door to door flyers to notify of upcoming workshops-Participated in an on-site installation visit