Commercial and industrial facilities across the country are pouring money down the drain using antiquated lighting systems. Fluorescents, metal halide and high-pressure sodium all incur high monthly costs from powering to maintenance. Everyone knows they need to upgrade to high efficiency, intelligent lighting, but the capital outlay for large facilities can be prohibitive.That’s where we come in.

• Founded a small audio recording studio in July 2020 to provide a range of small business clients throughout the East SF Bay Area with a cost-effective professional recording solution• Lead all sales/marketing efforts for the business, successfully growing billings to 140+ hours per quarter, on average, and achieving an operating expense ratio of 68%

Initially hired as a Sales Engineer; received promotions to Account Executive in 2012 and Sales Manager in 2018 based on demonstrated success closing deals and managing critical customer relationshipsSold a diverse suite of heavy machinery/equipment to large construction infrastructure firms, both domestically and internationally; closed over $10M in deals throughout tenure and routinely exceeded targeted profit margin in all roles, achieving an average profit margin target surplus of 7%.Applied deep engineering and product knowledge to prepare complex Request for Quotation (RFQ) responses, including technical schematics, aimed at meeting each customer's unique needs/requirementsUtilized sales CRM software to track all sales funnel activities including target company identification, prospecting, lead qualification, sales strategy, contract negotiation, and ongoing account follow-up activityLed upselling efforts to enhance account spend, continually updating clients on new equipment and service upgrade options aligned with their business needs and usage patterns; examples including selling add-on technical support subscriptions on >50% of all equipment start-up and computer commissioning projectsDelivered proof of concepts, created highly technical AutoCAD drawings, and simplified complex technical engineering topics into understandable terms for non-technical audiencesSuccessfully upsold a $2M auxiliary equipment package to Bechtel as part of the largest project ($10M+) in company their history; additionally sold a supplemental $300K+ parts/components package to replace an incomplete equipment package Bechtel purchased from a corporate competitorResearched, vetted, and drove company penetration into numerous new market niches; in one example, led entry into the Environmental Reclamation Equipment field, closing deals valued at $1M+ per unit and including the sale of equipment to CEMEX to support construction of Apple Inc.’s new HQ in Cupertino, CA