Matt Perry Email & Phone Number

Madison, Wisconsin, United States

Leads the marketing function for all distribution channels and investment teams.Supervises a team of marketing associates, inspiring them to grow, learn, win, and have fun.Partners with sales and business leadership to develop and continually refine the marketing strategy, aligned to business objectives for the intermediary and institutional distribution channels.Oversees the marketing budget, processes invoices, and oversees vendor relationships.Manages all product marketing and communications activities, including producing fact sheets, commentaries, presentations and collateral.Oversees all digital marketing properties, strategies, and tactics, including web, social, email and marketing automation, paid advertising, partnerships, client experience, and more.Develops and executes a content calendar to position the firm’s people, products, and brand across multiple mediums.Collaborates with business partners to identify themes and ideas to build strategic, outcome-oriented campaigns designed to meet identified key performance indicators (KPIs).Delivers performance and analytics reports for all marketing activities.Effectively communicates the marketing strategy, tactics, and ROI to sales and business leadership.*This is my personal LinkedIn page and not sponsored or maintained by Madison Investment Advisors.

Greater Milwaukee Area

Developed digital marketing strategies to support demand generation and new logo sales efforts of a SaaS offeringUtilized digital channels to elevate the brand, position executives as industry thought leaders, and generate leadsMeasured the effectiveness of digital channels in driving conversions and marketing qualified leads (MQLs)Notable Accomplishments:Conceptualized a flagship thought leadership content program that drove both media interest and leadsLaunched a brand-new corporate website to reflect updated branding and improve site administration. In the six months following launch, it had outpaced key metrics such as monthly visitors (+30%) and inbound leads (+50%)Established a social selling culture across the sales organization by introducing new tools and best practices

Greater Milwaukee Area, United States

Lead the digital marketing team, putting systems and processes in place to encourage creativity and new ideasCreate marketing strategies that utilized digital mediums to position the firm’s products, people and performance - to build brand awareness and generate leadsConceptualize the client experience for thought leadership, digital advertising, email marketing, social media and mobile programs Lead the firm’s social media strategy from inception by building a business case and presenting to key stakeholders the benefits and necessity of a profile and presence on LinkedIn and YouTube Oversee the firm’s email marketing program, including strategy, creative, testing and analyticsDevelop and manage an integrated subscription center for advisors to opt-in to receive contentHelp wholesalers strengthen their online reputation and credibility by introducing a “social selling” platform and establishing a process for sharing content with prospects and clients on LinkedInIntroduce new ideas and technologies Visualize thought leadership and product content from a digital-first perspectiveOversee and manage the video production process, including storyboard development and script editingWrite copy for a variety of mediums, including social, email, web and advertisingCreate and execute the marketing strategy and tactics for an advisor-focused podcast series

Greater Milwaukee Area

Oversee and manage marketing content on all digital platforms, including websites, email, and social media, to ensure that both brand messaging and product positioning are effectively conveyed to the target market.Managed the firm’s email marketing program, achieving above-average open and click-through ratings through A/B testing and implementing responsive design.Develop and manage the video production process for portfolio managers and business leaders.Work closely with agencies, vendors, and business line partners to develop the digital components of white papers, product support, and thought leadership campaigns.Provide marketing support for asset management, mutual funds, separate account strategies, investment products, retirement services, and other financial services for a target audience of institutional investors, advisors, and consultants.

Greater Milwaukee Area

East Troy, Wi

Greater Milwaukee Area

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Business Administration (Bba), Human Resources Management And Services

Activities and Societies: Society for Human Resource Management (SHRM)