Matt Phillips Email & Phone Number

Guernsey

Responsible for paid acquisition channel activity & the subsequent conversion of this traffic.

Guernsey

Guernsey

Web designer & marketing expert with over 20 years of experience in digital marketing. In addition to web design I also offer domain name registration, web hosting, email services, SEO, PPC & digital consultancy services.

Guernsey

Paid Search: Management of Google AdWords and BING accounts for allbeauty.com and smaller satellite websites. Writing, testing and optimisation of ad copy to increase CTR and conversions.Using different bid strategies (CPC, CPA, ROAS) to ensure optimal results from campaigns.Google Shopping: Creation and management of Google Shopping (PLA) activity in 5 countries as well as setting up and running Merchant Promotions.Using Google DoubleClick for Search to analyse cross and lead sell revenue for individual SKUs and formulate bids using custom labels and flexible bid strategies (ROAS).Gmail Sponsored Promotions: Creation of GSP ads with pertinent audience targeting.Remarketing: Creation and management of dynamic remarketing activity on the Google Display Network as well as RLSA for AdWords and PLAs.Facebook: Creating Facebook paid ad campaigns and delivering them to custom and look-a-like audiences.Analytics: Using different attribution models in Google Analytics and IBM Coremetrics in conjunction with Hitwise to analyse performance data and create campaigns for AdWords, BING, affiliates and Facebook.Affiliate Marketing: Responsible for affiliate marketing programmes for allbeauty.com and smaller satellite sites on Affiliate Window, Tradedoubler and Webgains networks. Communication of marketing campaigns to affiliate base. Working with high value affiliates on bespoke promotions.Price Comparison Websites: Management of product performance on Shopzilla, Ciao, NexTag, Kelkoo and eBay Commerce Network as well as International price comparison websites.Marketing Costs & Figures for Finance Department: Responsible for signing off marketing invoices to finance department as well as forecasting costs and revenue.

Guernsey

Concept: Responsible for initial concept of e-commerce website selling action sports fashion andaccessories.Design: Responsible for site name, logo and layout design.Production: Oversaw production of transactional website/database by 3rd party web agency.Product Management: Responsible for population and management of product database of 10,000 SKUs.Email Marketing: Design, production, creation and deployment of weekly email marketing activities.SEO: Identifying relevant keywords and optimising site/creating content at root, category and product level. Metadata optimisation to increase CTR. Submitting XML sitemaps to Google and BING Webmaster Tools.PPC Marketing: Creation and management of Google AdWords and BING campaigns. Ad copy and landing page optimisation.Analytics: Using Google Analytics to scrutinise site traffic, usage and data.Affiliate Marketing: Responsible for setting up Affiliate programme on Webgains network, regular communication with affiliates and working with high value affiliates on bespoke promotions.Social Media: Creation and management of Facebook, Twitter and YouTube accounts.Online Marketplaces: Creation of presence on marketplace channels: Amazon UK, France, Germany and eBay UK.Print Advertising: Design and production of printed advertisements for national magazines.Office Management: Responsible for day-to-to management of all aspects of website, office and 3 staff members. Fraud screening of orders, overseeing customer services, emails, returns and orderfulfillment.Selected Highlights:Grew business from concept to £1 million annual turnover in 4 years.At peak RIP101 was in the Top 5 (Hitwise) online action sport retailers in the UK.

Guernsey

Responsible for all online promotional activity including web design, email marketing, site analytics and various print/graphic design projects. Designed, produced and maintained the main zcard.com website. Designed, produced and maintained a further 20 company websites including regional language versions of the main .com website. Designed, produced and maintained the company intranet site. Managed 1 Junior Media Developer.

Bachelor’S Degree, B.A (Hons) Photomedia, First Class

Diploma, Cryptocurrency, Distinction

B.I.P.P Professional Qualifying Examination, Distinction

Higher National Diploma Media Production, Distinction

National Diploma General Art And Design, Distinction

Education record