As the Head of Social Media at Betfred and the Editorial Manager at The Sportsman, I have over nine years of experience in producing and directing high-quality content on social media. I am passionate about delivering engaging and informative stories that capture the attention and loyalty of millions of viewers and followers. My core competencies include TV production, live video streaming, video editing, data analysis, graphic design, and social media management. I have worked on large and small-scale projects, from drama adaptations and live sports events to internal adverts and viral stings. I have also developed and implemented effective strategies on both organic and paid social media to optimize the performance and reach of the content across multiple platforms, such as YouTube, Facebook, Twitter, and Instagram. I am always learning new skills and technologies that can enhance the quality and efficiency of my work.